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Most business owners lose thousands of dollars each year trying to “go national” when they should be focusing on local attention. The problem isn’t your content, it’s your targeting. Going broad drains your budget and puts you up against brands spending $30,000+ per month on ads. Going local gives you leverage. Here’s how to make your marketing exponentially more effective: ✅ Focus on a 5-mile radius. Build familiarity with the people most likely to buy from you. ✅ Test organically first. Post content, see what performs best locally, then boost only those posts. ✅ Run small, consistent ad spends. $5–$10 per day can keep you top-of-mind in your community. ✅ Use local language and visuals. Show landmarks, weather, and real experiences that locals recognize. ✅ Remember the formula: Frequency + Proximity = Relatability & Sales. ✅ Play the long game. Familiarity creates trust and trust converts locally faster than anywhere else.