Hi, I’m Paul. You’re one of the first people here, and I’m really glad you came. This group is here to help you run your own Meta ads, understand them, and own every part of them. On recent calls with founders, I kept hearing the same thing. One said: “We want to always have the control in our hand.” Another: “We wanted to know the in and out of everything rather than keep ourselves blind.” Maybe you’re paying an agency and can’t see what it’s doing. Maybe you’re running your own ads with nobody to ask. Maybe you haven’t started yet. Either way, you’re in the right place. You haven’t done anything wrong. You just haven’t been shown how it works. 📊 What happens here I run my own ads in public, bad weeks included, and you copy the system for your business. From May I spent about £25 a day. A booked call cost me about £32, and those ads have brought in around £9,000. Now I’m scaling up to around £100 a day, and you’ll see every number on Fridays in Paul’s Journal. Those numbers prove the method for my business, not what you’ll get. Everything here teaches you to work out your own cost per result for whatever you sell. The method is ARC: Awareness, Relationship, Conversion. We go diagnosis, then strategy, then tactics. The order is what makes the ads work. 🧰 What’s inside - 📚 Classroom: six courses, from owning your ad account to a weekly numbers check - 📓 Paul’s Journal: my real numbers every Friday - 🔍 Research Room and 🎨 Creative Lab: how research turns into ads, and what won or lost - 🛠️ Teardowns: post your ad and I’ll review it - 🏆 Wins and ❓ Ask Paul - 🎥 Weekly live call and a 📈 monthly numbers night where I open my ad account on screen - 🙌 What I’m asking of you Be honest about where you are. Post the ads that worked and the ones that didn’t. Ask the basic questions. Nobody here gets judged for what they’ve spent or who they’ve hired before. 👉 Your one next step Comment below with your name, what you sell, and where you are with ads: paying an agency, doing it yourself, or not started. Then open Start here in the Classroom.

Looking forward to working with Paul to understand my own marketing.