Folder structure for marketing different products
This might be a basic question, but I'm trying to figure out the best way to structure my marketing folders when juggling multiple products. Would you recommend a Task-Centric or a Product-Centric approach? For context: I work on very different projects (course, Consulting, and now also small Software/Apps), but they all share the exact same marketing processes, like social media marketing. This initially made me lean toward a Task-Centric structure. However, the downside is that all the specific assets and data regarding a single product end up scattered everywhere. On the other hand, I realized this problem is actually much more far-reaching. I have a single, overarching website that hosts multiple products. Because of this, many assets (like website copy, global funnels, or general branding) have no direct reference to just one specific product. In a strict Product-Centric structure, there's no logical place to store these shared assets. Furthermore, the massive benefit of the Task-Centric approach is having a single, centralized place to store instructions (SOPs) and learnings, so that those skills continuously improve across all projects in the company. Because of this dilemma, I came up with a third option: a Hybrid Structure. In this setup, I store all overarching Learnings, Skills, and Templates (including global website/brand assets) on the very first layer (the root folder), while keeping the actual day-to-day marketing and ad assets grouped by Product. (Essentially mixing Example 1: Content Creator and Example 2: Freelancer from Lesson 3.2). What are your opinions on how to structure this best? What would you improve? Product-Centric: Marketing/ âââ Product 1/ â âââ Scripting & Angles/ â âââ Video Production/ â â âââ 01_Projects/ (Premiere, AE) â â âââ 03_Footage/ (Raw video) â â âââ 04_Exports/ (Final MP4s) â âââ Carousel Production/ â âââ Learnings/ âââ Product 2/ âââ Scripting & Angles/ âââ ... Task-centric: Marketing/ âââ Scripting & Angles/