By now, you probably know what needs to change. The habits. The boundaries. The decisions you’ve been avoiding. Clarity isn’t the issue. What stops most people is this moment right after clarity...when the new standard requires uncomfortable action. Saying no when you used to say yes. Letting go of what worked before. Acting without reassurance or permission. Growth doesn’t stall because people don’t know what to do. It stalls because doing it means outgrowing a familiar version of yourself. That’s the real work. Not learning more. But honoring what you already know. So here’s the question for today: What’s one decision you’ve been clear on… but haven’t acted on yet?

Late 2023 I was in a low place: low energy, low optimism, no clear direction. I was functioning on paper, but internally I felt off-track. Then I heard a line that changed how I saw everything:
“AI won’t replace you; people who know how to use AI will.” Something clicked — not “I’m doomed,” but “maybe there’s a way forward if I learn this properly.” So I went back to basics (YouTube, beginner explainers), then added structure: small courses first → deeper ones (the AI Advantage Bootcamp has been a big part of that). Step by step, I started applying AI daily to think more clearly, create, learn, and get unstuck — without outsourcing the human part. Image context: For me this symbolizes “start small, stay consistent.” Question for the group: where are you with AI right now — curious, resistant, overwhelmed, or ready?

Most people set goals and immediately ask, “How do I make this happen?” That’s not the wrong question. It’s just incomplete. The more important question is, “Who do I need to become to live at this level consistently?” Because the habits, standards, and identity that got you here might not be enough to take you where you want to go next. And that’s not a flaw. That’s how growth works. Goals don’t change your life by themselves. Who you become while pursuing them does. When you raise your standards, upgrade your identity, and start operating from that place, the right actions become obvious. The discipline feels different. The results stop feeling forced. So before you stack more strategies on your plate, pause and ask yourself: Who do I need to become this year to make my goals inevitable? Drop it in the comments.

First off I just want to say THANK YOU for trusting Tony and me to guide you through this AI Advantage journey. Day 1 was about frameworks, mindset, and strategy — because before you can run with the right here, babytools, you have to understand how to think about them. Some of you came in brand new. Some consider yourselves experts. But the truth is, most are somewhere in between — dabbling or using it regularly but knowing there is another level. That’s exactly who this event was built for. We don’t just want to give you what you want — it’s our job to also give you what you need. That was our main goal and obsession for today…Because without the right mindset and framing, a thousand tools won’t move the needle. Tomorrow, we go more tactical. You’ll discover how to use AI to scale your brand, multiply your marketing, and buy back your time — faster than you ever thought possible. Thank you for being such an awesome group of humans… Tomorrow’s gonna be really special a second… Arthur Brooks in the morning is gonna blow your mind… If you don’t know who he is, you’ll be surely glad that you do after tomorrow Sabrina Romanov change the way you look at building a Brand forever… and Marc Benioff and Tony I simply gonna make you think bigger when you see where the future is going… So whatever it takes… be there tomorrow. Day 2 is where the lightbulb goes off 💡 Let’s go, Dean

Hi everyone! I’m André—Lisbon-born, now based in Madrid. I’m a digital entrepreneur and Ethical Influence Strategist, blending AI, neuroscience, neuromarketing, and storytelling to amplify meaningful, human-first work. I recently created a digital resource to help emotionally conscious parents raise resilient, emotionally intelligent teens—by combining neuroscience, emotional intelligence, and Ethical Persuasion. It’s the first of several soul-led creations I’m building to serve families with clarity, connection, and long-term impact. What brought me to this community? I believe AI, when guided by purpose and heart, can help us scale what truly matters. I’m walking this path as a solopreneur, and while I love creating with intention, the process can feel overwhelming—so I’m here to learn, connect, and grow alongside others who lead with service and soul. 🌞 My biggest AI goals right now? - Attract and inspire aligned people through valuable, emotionally resonant content - Become more organized and focused so I can take consistent, meaningful action - Use AI to augment my creative process and scale my impact—without losing what makes it human 🎈 Fun fact: I’m a lifelong learner on a mission to help others grow through clarity, creativity, and connection. Let’s amplify what matters—with soul, strategy, and integrity. ⚡️ Grateful to be here with you all!