I ran ads for a local business, The core offer is helping children with TDAH, learning troubles, or any behavior problem through guided sessions to improve or behave better. In short, make the lives of mothers easier. So in total, now I have like 100 messages from ads, and they even filled a week. But here's the catch: No one showed up to the in-person appointments. What's the problem?

How do you run Meta Ads for a local tourist business and how do you set up targeting?