How do you decide which clients to proactively reach out to?
Curious how others handle this - when you want to do proactive client outreach (not waiting for the annual review), how do you actually decide who to reach out to? Specifically: if you wanted to find, say, clients sitting on too much cash, or whose risk has drifted from where it should be, or who have a planning gap worth a conversation - do you have a clean way to pull that? Or is it digging through your CRM, your portfolio system, and your risk tool (Nitrogen or similar) separately and piecing it together in Excel? How do you find the right clients to reach out to at the right time? And once you know..say 10 clients or 50 clients, what is your process to actually reach out to them and take some action? Trying to understand whether this is a real friction for others. P.S. In full transparency, I was a COO for a large practice and we took proactive steps very seriously. To help us identify growth but also manage risk to our practice. Now, I am building a solution for this...but want to understand the reality of other advisor practices. @Kate Guillen if this is inappropriate, please remove. Not trying to ruffle any feathers