Simple. Every time. But I wouldn't say either of the ones you shared meets SIMPLE. This is the simple roadmap from the templates. Then there is the Simple Cheat sheets. You've taken what would normally be done over 10 pages (1 Roadmap + 9 Cheat Sheets) and combined it into 1. To keep it SIMPLE, you would follow the formula. The Flashier Graphic could also work with just the 9 steps. Or even the 3 phases. Less is better. Overwhelm is a HUGE issue when stepping into new arenas and laying out 9 steps, 27 actions all in one place is going to have peoples eyes glaze over. If you truly want to create simple - just the left half of the second one comes close. As a resource for marketing I'd go with Super Simple. As something they access once in your course - you could go with either.

Epic. This is a great way to use and expand the roadmap.