Welcome to those who are joining us for the very first time. I really appreciate

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Lesson Objective By the end of this lesson, you will be able to identify a niche that aligns with your passion, skills, and market demand. This is the first step to building a successful digital brand or business. 1. What is a Niche A niche is a specific segment of a larger market that focuses on a particular topic, audience, or problem. Examples Fitness is too broad Weight loss for busy moms is a niche Digital marketing is broad Email marketing for small businesses is a niche Your niche defines who you serve, what problem you solve, and how you stand out. 2. Start with Your Passion and Strengths Ask yourself What do I love talking or teaching about What skills or experiences do I have that can help others What problems can I confidently solve Passion gives you consistency while skill gives you credibility. Example If you love fashion and know how to style clothes affordably, your niche could be budget fashion styling for young professionals. 3. Research Market Demand You need a niche that people actually want and are willing to pay for. Do this Search on Google, YouTube, or TikTok for trending topics Visit forums or Facebook groups and observe what questions people are asking Use tools like Google Trends or AnswerThePublic to check interest Choose a niche that solves real problems. Example Helping freelancers get clients on LinkedIn solves a real, common problem. 4. Check Profitability Not all passions make money, but many can be monetized creatively. Ask Are people spending money in this area Are there existing products or services in this niche Can I create digital products, coaching, or services around it If others are already making money in the niche, that is a good sign because it means there is a market. 5. Define Your Target Audience Get specific about who you are serving. Create a short profile including Age range Gender Location Interests Biggest struggles or goals Example My audience is 20 to 35 year old entrepreneurs who want to grow their business online but do not know how to use social media effectively.

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