Two quick changes before the challenge. First, these are just numbered now rather than weekly. This is #11, and the ten before it are all still sat there. If you missed one, go back and do it whenever. Nothing expires. Second, I've been making a video to explain each challenge and I've realised that video is harder to make than the challenge itself. A video about how to make a video, while filming myself editing the video. So I'm knocking that on the head. Instead I'll post a few different versions of the challenge as I go, like Ep. 2 of the hype track one I shot at Hemel. Same brief, different takes, so it's obvious there's no right way to do these. CHALLENGE #11: Right now, what's on your mind today? No filter, no point to make. No lesson at the end. Mine this morning is that I've hit a ceiling in my business where we only help our clients to a certain point and then it feels like they get left high and dry. Therefore, we get mixed results and nothing tangible to sell to the next client, so it feels like we're pushing snow uphill every time we try and win work. I have a solution, but you'll have to watch the video to see what I've come up with 😉 That's the video. WHY THIS ONE - I'm completely in service to my clients and want to bring actual value and also an unedited human thought is a rare thing online right now. Your vibe attracts your tribe! We got onto this on Friday's call. @Sarah McHugh said the second she spots a ChatGPT poster for a business in her town she's out, not clicking any further. @Rachel Baker said the same, you can spot it a mile off and it makes you trust the whole business less. So the stuff that can't be faked has gone up in value. A real thought, in your own voice, on a Monday, about nothing in particular. Nobody is generating that. And the people who reply to it are the ones who like how you think, which is a better filter than any sales page. If you don't run a business and want to challenge yourself just to talk unfiltered, go for it. What's on your mind about life today? What's annoying you? What's going well that you've not told anyone about? Same idea, just an excuse to practice talking down the barrel of the camera.