One of the simplest ways to improve the search optimization of your website is to stop guessing what people might type into Google, and start paying closer attention to the actual words they use. A lot of vegan business owners describe their offer beautifully, but not always in the language their customers search with. For example, you might describe your business as: plant-based artisan bakes But your customer might be searching for: vegan birthday cake near me dairy-free wedding cake London where to buy vegan cupcakes That gap matters. Because search optimization is not just about getting more words onto your website. It is about making your website easier for the right people to find when they are already looking for what you sell. A few practical ways to do that: 1. Start with real customer language Look at the questions people ask in DMs, emails, comments, chatbot messages, or in person. These are often better than fancy marketing phrases because they show what people genuinely want help with. 2. Use specific phrases, not just broad ones Broad keywords like “vegan bakery” or “vegan skincare” can be useful, but they are often competitive and vague. More specific phrases usually bring better visitors, because they show clearer intent. Think: vegan bakery in Bristol cruelty-free skincare for sensitive skin vegan catering for weddings 3. Think about search intent Some people want information. Some are ready to buy. “how to choose a vegan protein powder” is different from “buy vegan protein powder UK” Both matter, but they belong on different types of pages. 4. Optimise key pages, not just blogs Your home page, product pages, service pages, and location pages all need clear wording too. It is not enough to write one blog post and hope Google figures everything out. 5. Make your wording natural Do not force keywords in awkwardly. The goal is clarity, not stuffing the page with repeated phrases. If your website sounds natural and helpful, that is usually a much stronger foundation.

Google Ads can be brilliant for vegan businesses when you want faster visibility. But a lot of people try PPC, get clicks, spend money, and then feel disappointed because the results are vague, messy, or just not there. Usually, it comes down to four things: 1. Your keywords Are you targeting what people actually type when they are ready to buy, or just broad terms that bring the wrong traffic? 2. Your ad copy Does your ad speak clearly to the person’s need, or is it too generic to stand out? 3. Your landing page When someone clicks, do they land on a page that matches the ad and makes the next step easy? 4. Your tracking Can you actually tell what is working, or are you guessing? Google Ads are not just about “getting to the top of Google.” They are about getting in front of the right people, with the right message, and making it easy for them to take the next step. That is where so many businesses get stuck. Question: Have you ever tried Google Ads for your vegan business, and if so, where do you think the biggest issue was? A) Keywords B) Ad copy C) Landing page D) Tracking E) I have not tried them yet Drop your answer below, and if you want, say what your business sells too. 🌱

A lot of business owners treat all website content the same. But I think it helps to separate it into two clear jobs: 1. Your main website pages - These are there to explain what you sell, who it’s for, and how to buy. 2. Your blog content - This is where you answer the questions people are already typing into Google. That difference matters. Because your main pages can be more sales-focused. They should talk about your products, your services, your process, your values, and why someone should choose you. But blog content often works better when it is less about you, and more about helping the reader. For example: >A sales page might say: We create handmade vegan skincare for sensitive skin >A blog post might say: How to choose vegan skincare for sensitive skin Can you feel the difference? One is about your business. The other is about the reader’s question. And Google often prefers content that gives the clearest answer to the search. That is one reason blogs can be so powerful for search optimisation. They give you space to write helpful, specific content that people are more likely to: - find in search - stay and read - share with others - link to from elsewhere That creates a kind of snowball effect. Helpful content brings traffic. Traffic can bring shares and links. Those signals can help your whole website grow in authority over time. A few practical ways to make this work: Write blog titles as questions Think: - How do I choose the right vegan protein powder? - What makes a skincare brand genuinely cruelty-free? - How much should I charge for vegan catering? Be specific A focused post usually works better than a vague one. Not “vegan food tips” More like “How to store vegan celebration cakes in warm weather” Keep your blog educational, not salesy Answer the question clearly first. You can link to your product or service page afterwards. Link your content together Let your blog posts link to your product pages, service pages, FAQs, or enquiry page. That helps both readers and search engines.

If so, which one? A CRM keeps everything organised in one place, so you can see: who has enquired, who has bought, who needs a follow-up, and who may be ready to buy again. That means fewer missed opportunities, better communication, and a smoother customer journey. It also helps you market in a way that feels personal and ethical, rather than pushy. If you are getting messages, email sign-ups, or enquiries but not enough sales, a CRM could be the missing piece. Growth is not always about doing more. Sometimes it is about building a better system for the people already finding you.

You know that uncomfortable feeling when someone asks, “Can you do it cheaper?” It’s like you’re standing in your kitchen with your best signature dish, and they’re basically saying, “Cool… can you remove half the ingredients but keep the taste?” Because here’s the truth most businesses feel in their bones: If you reduce the price, you usually have to reduce what’s offered in exchange. Less range, fewer touchpoints, fewer extras, less time, less support. And once you do that, your customer has to weigh up two things at the same time: “Is the price lower?” “Is the value lower too?” So instead of a discount, what if the “offer” is simply a different bundle? Same core outcome. Same standards. Same ethics. Just fewer components, so the trade-off is obvious and clean. Think: Full bundle = the whole playlist, mixed and mastered Lite bundle = the greatest hits, still brilliant, just shorter Question for you: If you created a “Lite” version of your main offer, what would you REMOVE first without messing up the result your customer really wants? Drop one thing you’d take out, and what you’d keep no matter what. 🌱