I woke up this morning to 2 custom collar orders that came in overnight. Picture in comments of one of the collars I made & had in the mailbox before I was done drinking my morning coffee. So this got me thinking and I wanted to share this stat (it's truly mind blowing). According to the American Pet Products Association, in the United States alone, pet owners spent over $147 billion on their pets in 2023. Crazy amount of $$ and it grows every year! And a big portion of that spend is on accessories and “extras”. Makes sense, because our pets are family, and we want the best for them! This means that people are actively looking for products that are: → high quality → unique → thoughtfully made → and feel a bit more "special" than mass-produced options That's a big reason why handmade pet products can perform so well. They tap into something bigger than just function — they tap into emotion + identity. People really care about how the collar looks, feels, and even the story behind it. ~Ashley

Today’s color combo: Teal + Orange One thing I’ve learned while making collars — bold, high-contrast colors tend to stand out WAY more both in real life and in photos. This combo especially looks great on darker-coated dogs and tends to grab attention quickly. When I first started making and selling dog collars, I leaned to more neutral colors … I love earthy tones. However, I've found that brighter color combinations consistently sell better! Curious: Are you naturally drawn to bold colors, or more classic/neutral tones? Let me know in the comments! 👇

I’m curious where everyone is starting from. Vote in the poll below with which one sounds most like you. Bonus question: What kind of dog would your first collar be for? 🐕 I’ll go first — mine was for my doodle Ziggy 🐶 , who of course thinks every collar should be slightly bougie. Ashley

Chances are, everyone in this community is a dog lover! So, let’s meet the real VIPs. Drop a photo of your dog in the comments and tell us: • Their name • Breed • Their personality in one word I’ll go first: Ziggy — doodle — bougie Poll: What size dog do you have? Answer below! 👇