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What Happened : OpenAI has unveiled Sora 2, a powerful upgrade to its AI video generation system, now capable of producing videos with synchronized audio, enhanced realism, and improved physics. The standout new feature, “Cameos,” lets users upload a short personal video once and then insert their digital likeness into any AI-generated clip. Sora 2 also debuts with a TikTok-style social app, allowing users to create, remix, and share videos on an algorithm-driven feed. The model can generate background music, sound effects, and speech perfectly aligned with visuals. Access is initially invite-only, with free limited use for all users and unlimited, high-quality generation for ChatGPT Pro subscribers.

OpenAI just introduced ChatGPT Pulse, a new feature that gives you daily personalized updates right inside ChatGPT. Pulse can pull insights from your chats and, if you choose, connect to Gmail and Calendar to suggest meeting prep, reminders, and more. It’s still in preview for Pro users on mobile, but it’s a big step toward making ChatGPT more proactive not just reactive. 👉 Check it out here: openai.com/introducing-chatgpt-pulse

Anthropic just upgraded Claude Sonnet 4 with a massive 1 million token context window, a 5x increase from its previous 200K limit. This means Claude can now analyze entire codebases, full novels, or massive document sets in a single prompt. What Happened: Claude Sonnet 4 now supports up to 1 million tokens of context on the Anthropic API, a 5x increase. The expanded context window allows Claude to process and reason over much larger amounts of text in a single request, putting it on par with Google Gemini and OpenAI's million-token models. Users can now load entire codebases, including source files, tests, and documentation for comprehensive analysis. The feature is currently in public beta on the API. Why This Matters for Agencies: - Codebase Analysis: Upload entire client repositories for bug detection, refactoring, and documentation without splitting across multiple prompts. - Document Synthesis: Process massive PDFs, reports, or research in one go instead of chunking and summarizing. - New Service Opportunities: Offer comprehensive code audits or large-scale content analysis as premium services. - Workflow Efficiency: Price has substantially increased, so smart context management becomes crucial for profitability. Bottom Line: Claude's 1M token window opens doors to enterprise-level analysis tasks previously impossible. Start piloting with smaller clients to test cost effectiveness before scaling up.