When you were first learning, what was the one technique you swore you’d “never get”… but now it’s second nature?

Something that will almost change your life (or at least your business): Deciding who your services and business are for! I want to help as many of you as I can with growing your businesses, so let's go riiiiight to the very beginning - in the most simplified way possible. In the comments, answer just this one question (really think about your answer): Describe your dream client in one paragragh. How old are they? Do they work? Are they studying? Do they have kids? What type of music do they listen to? Go into as much detail as possible, but be so specific that it sounds like only one person. I'll then DM you each individually and we can get started with your own individualised plan to grow your business x

We're doing a Peeper Sweep of the community in 24hrs! Why? We currently charge $10 a month to be a part of our growing community. Once we reach 100 members, that monthly fee will increase to $20 for new members. To keep it fair and to give enough nail techs access to affordable resources, we'll be removing members who are taking up those spaces x So if you've been an inactive member, get interacting, so we know that you want to stay 💛

Hi team! I hope you're all doing well 🥰 We did have our 1st 6pm social media session today, and no one was able to show up for it, so there is no recording 🫶 With that, I'd like to switch it up a bit. The idea of these sessions was for them to be quite open, and a place where everyone can chat, ask questions, and get direct help with their social media and that side of their business. I know how busy it gets in our industry, and it's difficult to schedule time for these sorts of things, but I'd still love for every member to benefit from these sorts of calls 💛. So, going forward, I'd like to ask you for questions about social media, and I'll have recordable lessons planned for the days when no one is able to make it. This way, there will still be something to record for you to go back to 😊 SO! What questions do you have about social media? Remember: there are no silly questions, no matter how big or small 🫶. Please don't be afraid to ask, I can guarantee you're not alone and starting a discussion about it will help everyone learn more 🥰

A lot of nail techs follow this approach: You tally up your costs - rent, stock, disposables, wifi - then add 20-30% on top. It’s quick, it makes sense, and most importantly, it feels like profit. But this kind of pricing is one of the biggest reasons why, at the end of the week, there’s less money in the bank than expected. Here’s the issue: that 30% you’re adding isn’t your profit - it’s markup, and markup doesn’t tell you how much you’re keeping. What’s the difference? Let’s say you price a set at $104. Your total costs to do the service come to $80 (including booking system, hourly rate, electricity, etc). That leaves you with $24 in gross profit. Markup -> $24 profit divided by $80 cost = 30% Margin -> $24 profit divided by $108 revenue = 22.2% That’s a 7.8% difference. That 7.8% loss might seem small on each service, but spread across each service, over a year? Let’s say you do a service that costs $80. Then you add $24 profit. Charge: $104 That’s 30% right? Wrong. That’s only 23%. To get 30%, You’d need to charge $114.30. Here’s why… Markup is the percentage you add to the service cost. Margin is a percentage of the service price. Always add margin, not markup. Services add up. That $10.30 mistake? Over 980 sets = $10,094 lost. Every. Single. Year. (And then you add tax 😂)