Here is my view. I know that those up there and a lot more experience tell us that ultimately business growth=profitability. BUT Like I just said in the post, if all that I'm tracking is revenue & profitability, would that not lead me to disappointment if one month revenue is not going up, but I gained the attention of 100 people who can become my clients in 2 or 3 months? Also, this is an extreme situation, but if the revenue & profitability go up, but internally the operations are really struggling- for example because of the high volume of clients, you can't fulfil the promise, and you start having unhappy clients... tracking revenue for a few months, does it really show business growth, or by looking at these aspects you can see that your business is heading fast towards a disaster? I believe that growth needs to happen before we see those results, or to put it differently profitability is the result of growth... and for that to happen, we can look at other metrics to see if we are on the right track (new members, engagement, quality of service delivery, feedback, etc.)