Alex Nova

Hi guys, 2 quick questions for anyone doing real estate lead gen. Also shoutout to Liam for the advice on switching to a 7-day free trial offer, it’s been a much easier sell for both sides so far. Q1: I’ve been running Meta seller lead gen ads for an agent, and one of the other agents at the same agency has now reached out wanting the same service. The issue is that the second agent works a smaller postcode patch which slightly overlaps with the senior agent I’m already running campaigns for. I’m unsure what the best way is to structure this without causing overlap, competition, or confusion between campaigns/leads. Has anyone dealt with this before?I’m starting to think it may make more sense to run lead gen through the licencee/agency as a whole rather than individual agents. Curious how others structure this. Q2: Most agents are using their own CRM systems separate from GoHighLevel, which I use for forms, automations, and pipeline tracking. For these 7-day trials, I’m running the ads from the agent’s page, with leads coming into my GHL pipeline first. What’s the best way to then push those leads into the agent’s CRM/pipeline? I’m assuming API/webhook integrations are the best option, but interested to hear what systems/processes others are using. Thanks a lot in advance!

New comment 5d ago

Alex Nova

0 likes • 5d

For Q1, I'd avoid having two Meta campaigns competing in overlapping audiences if possible. Even a small postcode overlap can increase auction competition and make attribution messy. From a systems perspective, I'd treat the agency as the client and route leads internally based on postcode, price range, or agent assignment rules. That also makes scaling much easier when a third or fourth agent joins. For Q2, I'd keep GHL as the intake/orchestration layer and sync to each agent's CRM via API or webhooks. That way GHL handles forms, validation, automations, deduplication, and follow-ups, while the CRM remains the source of truth for the agent. If a CRM doesn't have a good API, tools like n8n or Make are great for mapping fields, preventing duplicates, and handling retries if an API call fails. Decoupling lead capture from the destination CRM has saved me a lot of headaches when clients decide to switch CRMs later—you only update one integration instead of rebuilding the entire workflow.

Alex Nova

8d •

Client Fulfilment

Are there any agencies looking for developers?

Hello everyone! 👋 I'm an AI full-stack engineer with over seven years of experience working in both corporate environments and as a freelancer. Having experienced both career paths, I appreciate the unique advantages each offers. I'm now looking to partner with an agency for a long-term collaboration where we can build great products together. If your agency is looking for a reliable AI full-stack developer, I'd love to connect. Feel free to reach out anytime. 🤝

New comment 6d ago

Alex Nova

1 like • 6d

@Liam Casey I am sorry, got it

Yinet Labrada

27d •

General discussion

Snapshot

Hey everyone, I'm building out my agency's GHL setup right now, AI chat, email/SMS follow up, booking automations, all for medical aesthetics clinics. Before I spend the next few weeks building it all from scratch, does anyone know if Liam (or anyone here) has a snapshot floating around I could start from? Even a rough one would save me a ton of time. Appreciate any pointers 🙏

New comment 10d ago

Alex Nova

0 likes • 10d

I've built similar AI automation stacks, and snapshots can definitely save time, but they're usually opinionated and often require cleanup. I prefer keeping the AI layer (OpenAI/Claude), GHL workflows, calendars, and CRM logic loosely coupled so it's easier to maintain and scale across multiple clinics.

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Alex Nova

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I am AI-fullstack engineer

Active 33m ago

Joined Jul 17, 2026

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