Hey everyone, When it comes to learning how to sell and understanding the psychology behind it... which book is an absolute MUST-read? Do you have any personal favorites in this field?

Most companies do this: They spend a lot on lead gen. Sales calls new leads fast. They reach maybe half. The rest go into the CRM. Marked as “no answer.” Then forgotten. Everyone accepts this as normal. But it turns out… it’s not. Here's one real example: This company we worked with had 319 old leads. These weren’t warm. They weren’t recent. They had already been called 16+ times. Internally, they were considered dead. What we tried: Instead of calling again, we did something simple. We used AI to send a short, personal SMS. No pitch. No links, no pressure to sell anything. Just a question that made people pause and think: “Oh yeah… I remember this.” That’s it. What happened in 7 days: - 120 people replied - 75 asked for a callback or booked a time - 14 became customers - ~$49,000 in revenue Same leads. Same offer. Same sales team. What happened in 90 days: They kept running our same system. No ads. No new funnel, zero extra spend. Total recovered revenue:~$597,000. From leads they had already written off. Why this worked (in simple terms) 1. Different channel: People ignore unknown calls. They read texts. 2. Curiosity first: We didn’t “sell.” We reminded. 3. AI handled the boring part. It asked a few questions. Checked intent. Booked the call only if it made sense. Sales team only spoke to people who wanted to talk. The takeaway? Most CRMs aren’t full of bad leads. They’re full of: - bad timing - missed follow-ups - unfinished conversations AI doesn’t magically create demand. It just helps you finish what you already started. That’s the real leverage. If you have old leads into database, don't turn those off. Using a right system can easily help you make an extra $100K in cash. Happy to answer any questions you may have.

Women currently control an estimated $12 trillion in U.S. investment assets, projected to reach $30 trillion by 2030. Despite that growth, women investors remain significantly underrepresented in investment research, especially around information access and alternative investments. A group I co-founded to help peers assess alternative investments, the Investor Collective, launched the Women's Investor Survey to help better understand how industries can improve investing data and access today. For women investing in stocks, real estate, private deals, funds, and especially those exploring alternatives, their perspective can make a difference! The survey takes approximately 6 minutes, and we'll share an executive summary with participants after the survey closes on June 12th. Survey Link Best, Lisa

Most people use LinkedIn like a digital résumé graveyard. They post when they remember. They connect like cowards. They treat the platform like some polite little networking museum. That ends tomorrow. Joshua B Lee is coming into the community to break down how LinkedIn actually works when you stop playing small and start using it like a relationship engine, authority machine, and deal-flow weapon. If you’re a founder, consultant, operator, creator, investor, or ambitious human with a pulse, LinkedIn is one of the highest-leverage platforms on earth. And most of you are underusing it so badly it should be a misdemeanor. Tomorrow, Joshua is going to show us how to: • Build real authority without sounding like a beige corporate hostage • Turn attention into actual relationships • Create posts people don’t scroll past like roadkill • Use LinkedIn to open doors, start conversations, and generate opportunity • Stop lurking like a Victorian ghost and start becoming impossible to ignore This is not “optimize your profile” fluff. This is how to turn LinkedIn into a business asset. Show up live. Bring questions. Bring your broken profile, your dead content strategy, your dusty network, and whatever excuse you’ve been using for why you “don’t really do LinkedIn.” Joshua is bringing the matches. We’re bringing the gasoline. 🔥 Tomorrow 🔥 Inside the community 🔥 Be there live Here's the zoom link: https://us06web.zoom.us/j/83272395942?pwd=2tLNyUmwSTjHNKAUH2onMLMddKXrDo.1

This thing exploded!! I'm so insanely thrilled with how well received this community has been. Now I feel an enormous pressure to DELIVER and deliver BIG! Here are my commitments to you: 𝙁𝙧𝙚𝙚𝙙𝙤𝙢 𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙀𝙣𝙩𝙧𝙚𝙥𝙧𝙚𝙣𝙚𝙪𝙧𝙨𝙝𝙞𝙥: The goal of this community is to help bring people FREEDOM! I'll be digging into the mission, vision, and values much more deeply as we progress but I want everyone to buy in on the core mission, freedom for everyone involved in the entrepreneurial value chain: - Freedom for YOU (the entrepreneur) - Freedom for those who serve you (employees, vendors, contractors, etc.) - Freedom for those you serve (family, friends, clients, customers, investors, partners, etc.) 𝙁𝙍𝙀𝙀 𝙁𝙊𝙍𝙀𝙑𝙀𝙍: - Freedom should be FREE! This community will always be free and I will never allow it to be compromised by upsells (my own or someone else's). - There will never be "pay to play" content, pitchy posts, or anything that would make you feel like a prey animal. - I will always be 100% clear and transparent about any financial interest I may have in anything being presented and I will never make any affiliate offers of any kind. 𝙊𝙣𝙚 𝙃𝙤𝙪𝙧 𝙖 𝘿𝙖𝙮: - We're all busy. I have a portfolio of 15 companies, dozens of business partners, hundreds of employees. This is a confession, not a brag. I'm not saying that to posture, I just want you to know what the draws on my time look like so you never feel discouraged if I don't respond to a message or a comment. - However, I am committed to spending at least one hour every business day in this community. Helping, serving, guiding, and (most importantly) learning! I want to learn from you too! - I want to bring you actionable and relevant value, every. single. day. 𝘼𝙡𝙘𝙝𝙚𝙢𝙮: - I don't know everything (obviously) and I'm going to make mistakes (lots of them). That's entrepreneurship. - However, I am committed to never allowing that to be the end of the story. I promise to learn from mistakes, improve this community as we grow, and alchemize everything that happens, good or bad, to evolve this into a continuously bigger and better force for good. - That means: I want to hear from you!! What ideas do you have? What could we do better? This community has a dedicated community manager, @Virginia Sarza who is committed to making sure she gathers this feedback for me so we can work together to make this something truly epic.