Happy Friday 13th! 🍀 Friday 13th is supposed to be about bad luck — but sometimes the worst days turn into the best ones. Mine? Setting up a importing business that didn't go the way I planned. But running that site is where I learned SEO, websites, online visibility — all of it. The hard way. Without that "bad luck," The Search Cafe wouldn't exist. So I'm kind of grateful for it now. What about you? What's your "bad luck" moment that actually turned into something good? It doesn't have to be business related — sometimes the worst days are just the start of something better.

Today I ran a quick SEO audit on a website for fellow Skooler @Shannon Boyer who runs the amazing https://www.skool.com/classifieds/about?ref=6ac48a87a4884f5aa2a15ec6bfc3b9e8 Back to the audit - It’s always interesting seeing how Google actually reads a site. In this case the website looked good visually and technically - fast, mobile friendly, secure - but Google could only see one page and didn’t have enough information to fully understand what the business does. A few small changes like clearer headings, expanding the Google search description, and adding internal links can make a big difference. I’ve attached the video below showing how I walk through an audit. Have you checked recently how Google sees your website? If anyone is curious, I’ve 2 more slots left for a free audit https://www.loom.com/share/4d9dd22d17ce472799c6807ca515ca77

Brew is The Search Café's resident barista. You'll see Brew popping up across the classroom, the slides, and wherever things need a bit of warmth. Brew doesn't judge. Brew doesn't do technical jargon. Brew just wants you to feel at home here. If you've made it this far, Brew's already a fan of yours!