Everyone selling websites to local businesses says the same thing: loads of them have broken sites. I spent a while actually checking, and the number is not what people claim. Across 21 UK towns, 30 businesses publish a web address that doesn't resolve at all. Long run that's about 1.7%. Nowhere near the "half the town needs a new site" line you see thrown around. Last full re-check was 8 September. But in my own runs, roughly one in five had no website whatsoever. Different thing entirely, and a much bigger opening than the broken-site angle. So when you're picking a niche and a location, "their site is broken" is mostly a myth and "they haven't got one at all" is about one in five. That's the difference between a patch worth building into and one that isn't. Two things that caught me out early. A domain that fails on the bare version often still works on www, and the other way round. Check both or you'll write off someone whose site is completely fine. Always put a known-live domain in the same batch. I had a run come back telling me 14 domains were dead, and the control was dead too, which meant my own DNS was broken rather than their sites. Without that control I'd have acted on 14 businesses with nothing wrong with them. Happy to go into the method if it's useful to anyone.

Hey, how are you guys launching new sites still, like nationwide, or plain URL, or subdomain, or citywide, or metro-wide? After that heavy spam update? Like, what's your go-to strategy right now?

I recently started expanding my work into the UK market, and my goal is to build my own rank-and-rent portfolio across the UK. I’ve been working with Google Business Profile (GBP) verification and Local SEO for a while, and now I’m putting that experience into my own lead-generation assets. So far, I’m focusing on niches like: 🔧 Car Repair / Auto Services 🏠 Roofing My long-term goal is to build and rank assets across different UK cities, generate consistent leads, and eventually rent those leads/assets to local businesses. I’m still in the building stage, so I’d love to connect with people already doing UK rank & rent. If you’re working on UK R&R, what niches and cities are you currently seeing the best results with? 👇 Would love to learn from everyone and share the journey along the way. 🤝🇬🇧

Would be awesome to hear about you! Tell me what you specialize in, what you are working on, what you hope to learn! Anything really. Just introduce yourself to me and the community!