Scared to Charge $1,500. Here's How I Got Over It. 🔥
First quote: $400. Felt like too much. Latest quote: $2,200. Felt like a fair deal. Here is what changed. THE FEAR: "They'll think I'm ripping them off." "They can probably find cheaper." "I'm not worth that much." "What if they laugh?" THE REFRAME: You are not charging for your time. You are charging for their savings. THE CALCULATION THAT CHANGED EVERYTHING: Prospect spends 10 hours weekly on task. At $30/hour staff cost = $300/week. Annual cost = $15,600. My fee: $1,500 setup + $150/month. Year 1 investment: $3,300. Year 1 savings: $12,300. Return on investment: 373%. Suddenly $1,500 feels like a bargain. THE SCRIPT: "Based on what you shared, you're spending about $15,000 annually on this task. My setup fee is $1,500. You'll make that back in the first 6 weeks, then save $12,000+ every year after. Does that math work for you?" THE CONFIDENCE BUILDER: Always calculate their annual cost first. Always present your fee second. Always frame it as investment vs waste. THE PROGRESSION: Quote 1: $400 (scared) Quote 2: $800 (still nervous) Quote 3: $1,200 (getting comfortable) Quote 4: $1,500 (confident) Quote 5: $2,000 (knowing my value) THE TRUTH: Nobody has laughed at my pricing. Nobody has said I'm ripping them off. 3 people said "that's less than I expected." You are probably undercharging. 📚 More templates in Github What is the annual cost of the problem you solve?