I recently analyzed 5 ad creatives that have generated between $100 and $200,000 in sales for one of our clients. And documented it in my latest YouTube video. It might be interesting for you to see how a simple change in the hook can take 1 ad creative from a loser to a winner overnight. I also go deeper on: - what makes a good ad, - and what makes a bad ad… You can watch it here!

There is a reason why this campaign has performed so consistently for us for the WHOLE 2024. As you can see there is very little fluctuation. ROAS always hovering between 2x and 3x. This is where we test our evergreen ads. And the reason why it’s been doing well without a single big drop for so long is… creative diversity. This ad campaign has every single ad type you can think of. - POV - Customer Testimonials - ASMR - Podcast-style ads - Green-screen ads - Produce Demonstrations - Static Images - GIFs It has everything. And some of the ads inside have spent $10k - $30k each. That’s what makes an ad account stable - creative diversity. You need to have different ad styles working for you 24/7. If one stops performing another one always picks up which gives your ad account the stability and predictability you want it to have.