Something I get asked time and time again is… “Do you have a Sleeping Beauty Android built out for ____ industry?” You can fill in the blank with any industry that comes to mind. There aren’t many I’ve not been quizzed about. But this week, AAA Ninjas member Raymond wanted to know if anyone had built one out for Life Insurance in the U.S. Popular niche. Ideal target market. So, of course, plenty of peeps have built AI bots in this space. But rather than just saying that and sending him on his way… The opportunity to help him see the “bigger picture” of how to DBR with AI in any industry …was too tempting not to share. I told him how there’s nothing different about life insurance in the U.S than any other niche. Why? Because the fundamentals are the same for any Database Reactivation Campaign. 1. The prospect has enquired about a product (in this case, life insurance) in the past. 2. For whatever reason, they didn’t turn into a sale. 3. We want to reach out to them using the “Prince Charming” SMS to see if they are still interested in that product. 4. If they reply positively, we want AI to engage with them until they’re ready to take the next step in the sales cycle. (Booking an appointment/speaking to an advisor/visiting a sales page) No. 3 is the one people most struggle with. They worry about not knowing the “magic words” to say in the handraiser SMS for that niche. The good news? They’re overthinking it. Because no matter the niche, we use the same simple 1-2 punch. We ‘ring a bell’ in the prospect’s mind to get that “ohhh yeah, I remember that” response, which is why they text back. We deploy the ‘humble disarm’ that brings down their “I’m too busy” defenses and opens up the conversation over SMS. For Insurance, it might look something like this: ‘𝐑𝐈𝐍𝐆 𝐀 𝐁𝐄𝐋𝐋’ 𝐒𝐌𝐒 “Hi, it's Sarah here from XYZ Insurance. Is this the same NAME who was looking to take out an annuity?” ‘𝐇𝐔𝐌𝐁𝐋𝐄 𝐃𝐈𝐒𝐀𝐑𝐌’ 𝐒𝐌𝐒 “Great. My manager wanted me to call, but I didn't want to spam you. Are you still looking for help choosing an annuity?”