@Jonathan Malkin I think what you're really asking for is a proven, turnkey use case: “show me what already works and let me replicate it.” The problem is, by the time it’s packaged that neatly, everyone else is usually being sold the same playbook. I’d work backward from the business instead. Research the niche, then talk to actual owners and find where money is leaking—missed calls, slow follow-up, dead leads, unclosed estimates, etc. And especially starting out in AI, the first offer can simply be a paid audit: 10–15 min discovery > $500–$1K recorded assessment > show them exactly what’s broken and recommend an off-the-shelf fix they can DIY or have you implement DFY. You’re not selling “ICM,” folders, or an AI agent. You’re selling less pain, more money, or a faster path to the outcome they want. Research gives you the thesis. Convos with real owners give you the truth. An audit or some other front end offer (or even a high value lead magnet that actually SOLVES a part of their problem) gets your foot in the door.