How we get a deal a week with only 100 cold calls a day
I work with a wholesaler here in Connecticut, running his operations team. The system we’re using right now brings us about one deal per week with just 100 cold calls a day. The setup is simple. I hired a local part-time cold caller for around $300. We wrote a short script that goes like this: “Are you [Owner Name]? Sorry to be so direct, we’re looking to invest in properties in [Town]. Are you the owner of [Property Address]? Great. Would you be open to talking about your property if the offer was good?” If all three answers are “yes,” the lead goes straight to the wholesaler. If only the first two are “yes,” it comes to me for review. I listen to the call, check the property, and decide whether it’s worth sending forward. That part is easy. The secret is in how we get the leads. Most people pull data from XLeads, PropStream, or DealSauce. But that’s exactly the problem, everyone uses them. Which means most of those homeowners have already been called a dozen times before you ever reach them. Those big providers cover the entire country. They scrape every city, every state. And sometimes, they’re just a little slow to update, a few hours or a few days. We decided to go niche. We built our own small automation that scrapes data directly from Connecticut sources: judicial websites, town records, the works. It’s not always faster. Maybe 60 percent of the time it’s the same speed. But in that other 40 percent, we get there first. And that’s all we need. After our custom lead scraper pulls those leads, we call them immediately. Which means we’re often the first to reach them, before they’ve been called by everyone else. They’re still open to talk. That timing advantage is what allows us to get 2 or 3 interested sellers per day with so little outreach. From those 2 or 3, we pick the best one each week to go under contract. Then my wholesaler handles disposition. We are just getting the system started BUT, it works and well enough. And I know we’ll be able to scale it up.