There is a lot of Pinterest advice that makes getting traction sound like you need to become a full-time Pinterest creator. More followers. More Pins. More boards. More content. More activity. More everything. 😵‍💫 But Pinterest isn't really a follower-first platform. 🔎 It's a discovery platform. Someone doesn't need to know who you are, follow you, subscribe to your newsletter or have ever seen your face before for Pinterest to put one of your Pins in front of them. They simply need to be looking for something you have. And that means you don't need a bazillion followers for a Pin to take off. The basic formula is surprisingly simple: 🔥 Find something people are looking for → Create a Pin specifically for that search → Put it somewhere Pinterest understands. That's it. Now, nobody can guarantee a Pin will go viral. Pinterest decides what gets distributed, and humans decide what they click and save. But if you want to give a Pin the best opportunity to spread, there are three things I'd concentrate on. 🔥 1. Pick Something People Are Already Looking For Don't start in Canva. Start with search intent. Look for a keyword or topic that's trending, seasonal or getting meaningful search activity on Pinterest. But here's the important part: 🎯 It also needs to connect with something you genuinely have an answer for. Let's say you write about gardening and discover people are searching for: starting seeds indoors for beginners Fantastic - if you already have useful content about starting seeds indoors. Or maybe you teach Substack and discover Pinterest is surfacing searches around: Substack strategy for coaches If you've already created an article, podcast episode, resource or lesson that answers that search, you've got the beginning of an Intentional Pin. This is one of the biggest shifts we make here. Instead of: ❌ “I need to make a Pin. What should I create?” Ask: ✅ “I've already created something useful. What are people searching for that this could help them with?”

Welcome in! Most people treat Pinterest like an aesthetic mood board. We treat it like Google with images. If you just joined, do not start pinning at random. Here is your roadmap for today: 1. Head to the Classroom: Complete Module 1 #📌 Welcome to The Intentional Pin and Module 2 (The 7-Board Setup Blueprint). #🎯Start With a Clear Pinterest Purpose Pinterest ranks accounts based on entity relevance—setting your 7 boards correctly is what gets the algorithm to trust you immediately. 2. Grab the Templates: Head into Module 3 and copy your Canva templates. These are designed for high click-through rates, not vanity saves #📌 Create Your First Intentional Pin 3. Say Hello Below: Drop a comment introducing yourself with: - Your niche / topic - The URL to your Pinterest account (or website if you’re starting fresh) - The #1 problem you’ve had getting traffic from Pinterest so far Let’s get your account indexed. 🚀