Skool just made the biggest argument for choosing to be a paid group rather than a free or freemium that I’ve ever seen. 👀 If you missed today’s news, Skool rolled out a new feature called Growth Boost. Here’s the short version: Skool will now run ads FOR your community. Off their platform, on their dime. You flip a toggle in your settings and Skool starts sending you new members. Yes. Skool is literally going to run the ads for you. Now, I run ads. I run a Skool community teaching people ads. I love ads. Obsessed with them actually. They’re not scary once you know what you’re doing. But if you’ve never touched Ads Manager, I get it, they can feel expensive and risky. Skool just took that whole barrier off the table for you. But here’s the part most people are going to miss… Skool only makes money on this when a PAID member joins. They take a small commission that funds the whole ad program. So guess which groups they’re going to push hardest? The paid ones. Free groups still get promoted, but they are NOT the priority. Skool doesn’t earn anything by sending people to a free community, so why would they spend their ad dollars there? So if your group is free right now, you’re basically at the back of the line for the exact traffic engine everyone’s about to be fighting over. That’s why this is THE moment to go paid. Even low-ticket paid. Because now the math flips: You go paid → Skool prioritizes sending you traffic → those members convert → part of it reinvests into MORE ads for you. A little growth loop running while you sleep. But (and this part matters) Skool sending you traffic is not the same as Skool making you money. The communities that actually win from this are the ones set up to convert. A cover that works as an ad. A Discovery description that pulls people in. An About page that closes. And an offer that’s actually worth paying for. That’s the whole thing we’re building together alongside each other inside The Skool Scaling Squad. How to launch a paid community from day one (no free group, no huge audience, no years of grinding first) and set it up so it actually converts the traffic Skool is now handing to paid groups first.

TODAY ONLY my community is doing something we NEVER normally allow... members are dropping links to their digital products and Skool groups to get honest feedback from people who've never seen their offer before. Why does that matter? Because the people in my group are basically a free cold audience. They don't know you. They've never seen your page. Zero context. Which is EXACTLY who ads send traffic to. So when they tell you "Wait, I couldn't tell what you were even selling" or "This headline made me click" you're getting the kind of honest read you literally cannot get from people who already know and love you. That's gold. This is The Ads Corner. It's a beginner-friendly Meta ads community for digital product sellers and Skool owners who are tired of posting every day and want to learn the simple way to actually get sales coming in. If you've been curious about running ads but every course felt written in another language, this is the room for you. No big budget, no experience needed, and I'm in there every day. You can try it free. And if you join today, you can drop your offer in the Cold Read post and get real eyes on it before the day's over. Come get some honest feedback and learn the thing you've been putting off 👇 https://www.skool.com/the-ads-corner/about

I'm going to tell you my entire growth strategy and honestly it's embarrassing how simple it is. Ready? Ads. That's the whole thing. I run a community that teaches ads, and I grew it... with ads. Truly groundbreaking work over here. 😂 No viral post. No big launch. No collab with someone who already had 100k followers. Just simple Meta ads pointing to my about page, with copy that talked directly to the person I wanted in the room. I tested a few along the way, but we're talking a handful of ads. Not posting my face on the internet three times a day for two months straight. And in between? I went and lived my life. 300+ members in 2 months. On a fraction of the content I'd have had to make trying to grow organically. I could be posting in groups like this every single day to grow. Hi. That's literally what I'm doing right now. But I realized quickly even that felt unsustainable so I post when I can! And you should! Why wouldn’t you? But my ads brought people in while I was asleep, refereeing whatever toddler argument was happening in the living room, or standing in front of the fridge wondering what was for dinner. So if you sell digital products or own a Skool community and are wondering if ads actually work... I mean. Look at me. I'm the case study nobody asked for. 😂 Come see what's inside. Try it for free for 7 days then only $9/month 👇 https://www.skool.com/the-ads-corner/about

2 months ago I had a digital product business that made some sales every once in a while. It was great, but I wanted to move my business completely to Skool and knew something needed to change to get things moving. I was posting on IG every day, posting daily in groups like this to try to grow, but barely anything was happening. I hated every second of it. SO much time spent. SO few results. I KNEW my products were great and I could build something special on Skool. So I did what I knew how to do... I ran Meta ads to my new Skool group to get some eyes on it. Not complicated ones. Not expensive ones. Just simple Meta ads pointing to my about page with copy that spoke directly to the person I wanted in the room. 2 months and 300+ members later — I'm still running the same ads. The thing nobody tells you about growing a Skool community is that trying to grow organically is slow and unpredictable. Like frustratingly so. You can post in different groups every day (and you should) but ads run while you sleep, while you're with your kids, while you're doing literally anything else. That's what my community, The Ads Corner, teaches. Step by step, day by day, click by click details on how digital product sellers and Skool community owners can run simple Meta ads so they can stop waiting for organic to kick in. Stop taking the selfies, posting everyday on social media, waiting for sales, and start growing with ads instead!👇 https://www.skool.com/the-ads-corner/about

Confession: I went through a month when I redesigned my Instagram highlight covers five times. FIVE TIMES. Different fonts. Matching colors. Little icons that coordinated perfectly. I was really committed to the vibe. I thought my “branding” was what was stopping me from making sales. I mean it had to be that, since I was posting 3x a day on Instagram, doing all the stories, interacting with other creators like I was the mayor of social media. 📲 You know what my sales dashboard said during all of that? Nothing. Complete silence. Truly unbothered by my AMAZING creative aesthetic choices. 🤣 Turns out the 500 people who already followed me had already decided if they were buying. No amount of branding, artistic ability, or highlight cover cohesion was going to change that. What did change that was learning to run Facebook and Instagram Ads. Once I realized it wasn’t my style, but it was that I needed the RIGHT people to see my stuff, I spent less time on social media, more time on what mattered, and actually made sales! Ads put your stuff in front of people who have never heard of you and ACTUALLY want what you’re selling. New eyes. Every day. While you're doing literally anything else. I KNOW I’m not the only one who’s tried to Canva their way to sales. Or post multiple times a day to get their products seen by their ideal customers. So I started my community, The Ads Corner to help digital product sellers and Skool community owners learn to run ads that actually work. I lay out step by step instructions, am in there for daily support and answering questions, and it costs only $9/month, which is significantly less than the Canva subscription I was using to redo those covers. 😂 Come join us 👇 https://www.skool.com/the-ads-corner/about