Most businesses obsess over getting leads. Very few focus on what happens after the lead comes in — and that’s where the real money is made. ⚠️ The Problem We See Every Day - Leads sit untouched for hours or days - First response happens via email only - No follow-up structure - No urgency in outreach By the time someone replies, the lead has already contacted 3–4 competitors. ⏱️ Response Time = Conversion Rate Industry data consistently shows: - Responding within 5 minutes can increase conversion rates by up to 9x - After 30 minutes, lead intent drops sharply - After 24 hours, most leads are effectively cold Speed isn’t a “nice to have” — it’s a competitive advantage. 📱 Why SMS Outperforms Email & Calls SMS is still the most underused channel in lead nurturing. Why SMS works: - 📬 ~98% open rate - ⚡ Most messages are read within 3 minutes - 💬 Feels personal, not promotional - 🚫 No spam folder issues - 📲 Perfect for mobile-first behavior Compare that to email: - 20–30% open rate - Delayed reads - Easily ignored 🔁 The Winning Lead Nurture Stack A high-converting lead flow usually looks like this: 1. Instant SMS (within 60 seconds) 2. Follow-up Call (5–10 minutes) 3. Reminder SMS (same day) 4. Structured follow-ups over 3–7 days The goal is presence without pressure. 💡 Key Takeaway Lead generation gets attention. Lead nurturing + fast response builds trust. And SMS is the quickest bridge between interest and action. If you’re running ads, SEO, or forms and not prioritizing response time, you’re leaving revenue on the table.

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Anytime we audit an account the first thing we check is was "Search Partners" left on. Google will sneak it in and leave it auto selected. Go in and uncheck that. You'll thank me later with quality of leads. How to do this? Go to your campaign, hit campaign settings, then Network. Make sure both search network and display are unselected.

Imagine 23k Rev from $482 in ad spend! Data shows that's a 4,835% ROAS 🤣 Thanks Google!

Check out creating a Google ad schedule. This means you decide when Google will display your ad. If your goal is website traffic, form fills, and overall awareness don't worry about setting one up, let google run 24/7. However, if you are running call ads and your company is only open 9-5 we recommend setting up ad schedule to when your team will answer. Wasted calls with no answer can be a huge ad spend killer. Other option is to set up things like callrail where they will receive an auto text, interactive VM, or even AI receptionist. Way the pros and cons of letting your ads run on a schedule. Let me know what you have found works best. Head To Campaigns > Audience, Keywords & Content > Ad Schedule.