@Adam True Love hearing this. The whole point is to make stuff that’s actually useful and gets people talking, so the hoodie shout and those questions are exactly what we’re aiming for. We spent time researching to validate the details, then worked with our designer to translate it into the roast-level wheel. As for learning more, we’re also finishing an updated version of the sticker (more accurate, and larger so it’s easier to read) and we’re pairing it with a new digital “Know Your Brew” playbook that breaks the sticker down into practical, day-to-day use. Once the final touches are done, we’ll share both with testers for feedback.

@Stephen N Apologies here. If I’m being transparent, that wasn’t intentional. I simply forgot to add the designs to each post. I’ll get those threads updated so they’re included and everyone can share their thoughts. Thanks for catching that.

@Derek Willis You’re on fire here! The feedback you’ve been sharing across the products is gold. I’ll be honest, I thought putting the limited sticker designs on tees might come across a bit over the top for most of the community, but based on what you’ve said, that’s clearly not the case. I’ve taken notes and will be passing them to the team.

@Jen Valere I'm glad you liked the hoodie design, and I agree with you and Derek. Now that I’m rethinking it, I’ll see what we can put together and share a few options here for everyone to weigh in on.

@Derek Willis Thank you for this! Just to make sure we are talking about the same pair, for the Limited Edition drop you should have received two gold-tinted decals: the “How You Brew Is How You Live” 3x3 inch round decal and the “Brewed Not Bought” Ritual Series decal. Did both arrive? Also, when you mentioned the blue and red behind the coffee creator, did that feel off against the rest of the tint? If there is anything you would adjust or tweak on either design, I would love to hear it.

@Derek Willis Thanks for this! Helpful callout on the red/blue pulling attention away from the rest of the sticker. I’m relaying it to the team and we’ll look at adjusting that area so the eye-catch feels intentional and pulls you in for the right reason. Appreciate you taking the time.