(ALL FILES ATTACHED - IF ON MOBILE, SCROLL RIGHT) Just dropped a new one, and this might be the most slept-on Search change of the year. Open your Google Search Console. If you've verified your social profiles as platform properties, Google is now showing you the exact search queries that surface your TikToks, YouTube videos, and Instagram posts. Impressions, clicks, CTR, average position. For your social content. Inside the same tool you use for your website. Nobody's really talking about it. So I made a video breaking down what it means and, more importantly, what to actually do with it. In the video, I cover: - The myth that trips everyone up (Google does NOT track your on-platform views, so what IS this data?) - Why every post you publish is now a search result, and Google isn't ranking your posts anymore, it's ranking YOU, the entity - How to export all your platform data and have Claude Code build a single cross-platform "query matrix" - 3 plays that fall out of that matrix: cohesion audit, demand transfer (TikTok is secretly an early-keyword tool), and the one-platform-vs-two-platform pillar rule