Spiritual Energy Meets Strategy: How the Value Equation Transformed My Reiki Business
I used to build my business around the law of attraction. You know the idea: like attracts like, you manifest what you think about, focus on what you want and it will come. I truly believed that if I just stayed positive and obsessed over my vision, the universe would handle the rest. But here’s the honest truth: for a long time, nothing happened. I offered Reiki sessions for free just to get people to try it. I had no idea how to package what I was offering, let alone how to price it. And deep down, I was stuck in this vague belief that “the right energy” was all I needed. Spoiler: It wasn’t. Everything changed when one of my business coaches introduced me to Alex Hormozi’s $100M Offers and his value equation. At first, I wasn’t sure. His style felt aggressive compared to my spiritual background. But the more I listened, the more I saw the deeper truth behind what he teaches. Here’s the equation he’s known for: Value = (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay × Effort and Sacrifice) I realized that—on an energetic level—this isn’t so different from the law of attraction. It just makes things tangible. It gives form to the formless. When I started looking at my Reiki business through this lens, everything shifted. Instead of just “sending good vibes,” I asked myself: What does my ideal client really want? Do they believe they can achieve it with me? How quickly can I help them get results? How easy or hard does it feel for them to get started? I was no longer just hoping the universe would send me clients—I was designing an offer that people actually wanted. And the energy around my business completely changed. To me, this wasn’t selling out or abandoning the spiritual side. It was channeling spiritual intention into structure. That’s when the universe started responding. Sometimes structure is what amplifies the energy—not what kills it. So let me ask you: How clear is your dream outcome—for both you and your clients? Are you making it feel easy for people to say yes to your offer?