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So at the start of this year I started a book project. This was my 2nd book project. My first one I did in 2021 and the reason why it took so long for me to do the second one was because I didn't have a good experience with the first one. Mainly because I did everything myself, I was also still working a full time job, didn't qualify the leads so let everyone who applied in, shot 48 sessions for the book in the space of 6 months but then took over 9 months following to try and to put the book together together and I think it traumatised me (i know, it's dramatic but i feel like that's why it took me so long to do another one). Anyway, I'm not sure how useful this is but I just did a launch debrief for my workshop launch so I thought I'd do the same for the book project. Goal: 30 sessions Total sessions filled for the book: 26 Registration fee $150 Donated to charity (50%) - $1950 No of people upgraded: 22 No. of clients purchased: 25 out of 26 Total product sales made: $70,572 Average sale: $2,714.31 Ad spend: $0 Business Sponsors: $8000 ( 1 sponsor at $5k, 1 sponsor at $1k and 4 sponsors at $500). Cost of proof reading and publishing (layout design) - TBC but quote was for $4000 plus $200 for proofreading. Printing quote is around $4500-5000 for 100 copies. Clients came through organically, email list, or emailing existing clients. I also got free publicity in the media using press releases I sent out. I did spend $30 on printing flyers which I dropped at some vets and groomers. Lessons learnt: Outsource putting the book together to someone else. Getting business sponsors was really good (I didn't come up with this idea, thank you, Jes Wasik got business sponsors for her book project so I decided to try and do the same) in that it allowed me to use that cost to put towards paying someone to design and put the book together. Qualify and call all leads. I had qualified leads this time instead of just letting everyone who applied to be in the book. I had a phone call and then an in-person consultation for each one (except for existing clients). All indicated they spent, except one decided at the end that she wasn't in a financial position to purchase. She did however say she may purchase at a later stage.

I would love to know for those who have done a book project, did you do a book launch? If so how did you go about doing them ? Would you do it again? I never did a book launch for my first book and thinking about doing one for this even though it might be a bit late. Would love to know what you did if you have done a launch.