LinkedIn Algorithm Report: Q3 2025 Breakdown
Thanks to @Anshuma Arora Mukkamala for sharing this in the evyOne Whatsapp Group See attached PDF for more details. ๐ The Ultimate LinkedIn Algorithm Report: Q3 2025 Breakdown Chris Donnelly & Will McTighe just dropped the most comprehensive LinkedIn algorithm analysis of 2025 - and if you're serious about growing on LinkedIn, this is required reading. They analyzed 318,842 LinkedIn posts to figure out exactly what's working right now. Let me break down the key insights so you can start implementing them TODAY. ๐ The Reality Check: Reach is Declining (But Don't Panic) The Bad News: - Median impressions are down 65% from the 2023 peak - Down 18% since Q3 2024 - Down 3% since Q2 2025 Why This is Happening: LinkedIn is maturing. More people are posting + more ads = less organic reach per post. It's the natural lifecycle of a social platform. The Good News: The gap between top performers and average creators is 237x. Quality content still dominates. If you learn what works, you'll stand out even more. ๐ฏ The #1 Thing You Need to Know Average creators: Bottom 80% of posts get only 10% of impressions Top 1% creators: Have more winning posts AND a higher baseline The takeaway? Consistency alone isn't enough. You need to study what works and adapt. ๐ What's Working on LinkedIn Right Now 1. Post Format Rankings (By Median Impressions) ๐ Winner: Carousels (5+ images) - Get 4.0x more reach than text posts - Educational content in carousel format dominates - The new winning formula: Education + storytelling in slides ๐ฅ Second Place: Infographics - 3.0x better reach than text - People save and share them like crazy - Must be actionable, not just pretty ๐ฅ Third Place: Personal Images - Build trust even if reach isn't highest - People want to see real humans, not stock photos - Use for middle-of-funnel content โ ๏ธ Videos: - Lower reach BUT excellent for trust-building - Horizontal performs slightly better than vertical (work context matters) - Use when you're featured in it