Hello my darling Vizzy D's - ! We just ticked past 200 people in this little community. And we only started dreaming into all this eleven weeks ago. Eleven weeks. I keep sitting with that number, turning it over. When I started this I thought it was about visibility 'out there'. Being seen in our communities, online, in the industry. And it still is that. But watching this group take shape week by week, I'm noticing something else happening. We're becoming more visible to each other too. There are threads of connection forming here that I don't want to lose or let sit quiet in the comments and scroll past. So this week I want to slow down and ask you something honestly, because I don't want to build this community on guesses. 🐦‍⬛ Visibility Prompt for this week: What would genuinely serve you here? What do you actually want to get out of this group and the people in it? We're all coming at this work from different angles, different stages, different corners of the industry, so I know there's no single answer. But I'm keen to understand how we support each other well as this thing keeps growing... To get the conversation started, here are some shapes this could take. Pick as many as take your fancy, add your own, tell me what's missing... 1) Themed Deep Dives - ticketed online calls where we sit with one specific topic properly, instead of skimming past it in a scroll. Things like the trend toward direct cremation, VAD, business models in death care or the inner work this job demands of us. Sessions get recorded and made available in the classroom as ticketed Masterclass recordings afterwards, so the conversation keeps earning for the people who showed up and did the work. Profits shared amongst presenters. 2) Regular free drop-in calls - maybe every 6 to 8 weeks, no agenda beyond showing up. 3) One-to-one sessions with me - ticketed audit or planning sessions where we look at where you're at and map out what's next for you. 4) More self-paced courses - websites, newsletters, that kind of practical groundwork.

I recently received this email from a counsellor looking for death care workers around Ontario & Quebec? Let me know if you’d like me to put you in touch with her… 🙏

Hello! There is a strong trend here on the west coast of Canada toward cremation with no viewing of the body, and then no funeral or memorial service after. The sentiment comes from wanting to keep things simple, low cost, and not "burden" the family. I'm a funeral director who does a lot of pre-need arrangements (meaning when people want to pre-arrange/pre-pay their cremation ahead of time) so I have a sweet spot to gently challenge folks who want their families to just "toss their cremated remains in the ocean and get on with life". But because I'm talking to these people as a funeral director, I think it can seem like I'm trying to get them to spend more money. I'm not. I'm truly trying to create the invitation for their family to be more engaged. I would LOVE to hear how folks in this community are challenging this trend - if it is in fact similar in Australia, the UK, the US, and beyond! Thanks :)

Death care content can feel like shouting into the void sometimes - especially in the early days, especially on platforms that don’t always love what we talk about. So let’s make it a little less lonely… Drop your handles below - Instagram, TikTok, Facebook, wherever you’re showing up - and let’s go find each other. Follow, engage, share what moves you. This is how we build something together. 🐦‍⬛ I’ll go first: Insta - https://www.instagram.com/amyfirthministry TT - https://www.tiktok.com/@aussiedeathcarelady Facebook - www.facebook.com/amyfirthmusic The Visible Death Worker: https://www.instagram.com/visibledeathworker https://www.tiktok.com/@visibledeathworker Amy x

🐦‍⬛ Visible Friday #6: A newsletter is not optional. It’s your anchor. ⚓️ When I started my monthly newsletter over a year ago I had one very loud internal voice asking: *who on earth is gunna want to sign up for monthly emails from a funeral director?!* I poured my heart and creativity into it & sent it anyway. My subscriber list started at zero but I didn’t focus on that, I focused on the rhythm of it. It arrives every month whether I feel ready or not. It forces me to keep making things, keep noticing things, keep sharing what I’m finding across the death care space. Advocacy over advertising. It also had to feel like me, which means every issue includes a mixtape playlist cos my folks taught me you never arrive empty-handed - even when it’s an inbox. 🎶 SOCIALS v SUBSCRIBERS It’s all well & good us busting a gut building our social presence - but the hard truth is that your social following isn’t really yours. It’s borrowed real estate. The algorithm decides who sees your work, and it can change overnight. Your email list is different. Those people gave you their actual inbox. That relationship is yours. The numbers back this up. Email consistently outperforms social media for reach, engagement and conversion - most estimates put email open rates somewhere between 20-40% for niche audiences, compared to organic social reach that often sits below 5%. For a small practice built on trust and relationship, that gap matters enormously. Building an email list is one of the most practical things you can do for your visibility and your business sustainability. It doesn’t need to be a weekly marathon. It needs to be yours - consistent, generous and recognisably you. So, this week’s Visible Friday prompt: 🐦‍⬛ If you already have a newsletter - drop your sign-up link below. Let’s all subscribe and learn from each other. 🐦‍⬛ If you don’t have one yet - start small. What would you genuinely enjoy writing? What do you love receiving in your own inbox? Begin there. A list of one is still a list.