First, hello! Long time, no talk. Sorry I've been absent from the AEO group. @Julian Lopez took over (and crushed it) and I went off and did other things. Second, I owe y'all a huge apology. We launched this cohort to help us gather data, test, and figure out what the hell this AEO thing is. Everyone who joined signed up as a pioneer and put their faith and trust in us. THANK YOU!! Quick detour: For those of you who don't know. I'm dealing with some health issues and have been winding down my involvement in extracurricular activities (like starting new businesses). Because of that: I needed to find someone to partner with on the AEO front who could take the lead in building the company from a day-to-day perspective. I just don't have it in me right now. Good news: I found them!! Molly Pittman and Ezra Firestone of Smart Marketer were actually looking to launch an AEO service and so the timing was perfect. They're absorbing us into their company and taking the reigns from here. This lets me and Julian stay active in the "mad scientist" roles and brings in other grownups who want to actually run a business. It also brings us the financing, staff, and infrastructure necessary to really launch something meaningful. The reason I'm telling you this... I really, really screwed up. Here's how it happened (from my perspective): - My decades long health journey comes to a crossroads and I realize I need to buckle down and focus on getting well. - I pull the plug on everything other than Pareto (my main business). If I can't sell it, I just wind it down or give my share of the equity back. The only thing I can't let bring myself to let go of is AEO. - I post to Facebook in a desperate plea to find someone who can help take over AEO while still allowing me to stay involved. The response is overwhelming! Some massive names reach out and exciting conversations ensue. - I settle on Smart Marketer. They're an obvious choice and I've admired Molly for years and years. I'm so excited and also nervous because we need to move FAST! - We decide on what me and @Julian Lopez have known for a while: We have enough data. We just need to pull the trigger and go for it. We all agree we're going to bring on ten "test" clients for an initial phase of testing. - We pull together an application form. Smart Marketer goes to fire it off to their list and I go post it to my socials.

AND sold it as a service on a call today! Win-Win! 🥳

I asked Grok to tell me more about myself and have seen that it has ALL the wrong information from back in 2020. So obviously have some work to re-educate it lol! My question, do you just flood the web with all your new information using schema markups and citations, and leave what's there. OR do you go through and systematically delete all irrelevant information...my concern here is you end up looking like someone in witness protection because you have no past lol!! Any insights into best practice here? Thanks :-)

This is specifically for anyone who is new to the tech involved and wondering what the JSON and HTML parts of the schema are. ✅️ Step 1: just like Kasim said on the training, you don't need to know how the parts of the car are built to drive the car. So before you bother reading this, consider asking your favorite LLM to walk you through the proper use and placement of the schema. If you still want to know, then read on! ✅️ Step 2: "I'm still curious what this stuff is!" HTML is a programming language that defines the pieces of a web page. The pieces of a web page are called elements. Elements are described using a tag. This is a tag: <script> And this one with a slash is a closing tag: </script> HTML elements are built like a sandwhich. Every element has an opening and a closing tag, which are like the bread. The inside of the sandwhich can be other elements, text, or in the case of your schema, the JSON file. JSON files look different but are also sandwhiches (either that or I'm hungry.) The JSON file starts with an opening bracket { and ends with a closing bracket }. The JSON sandwhich is called an object, and the insides are keys and values and they look like: this ➡️ "key" : "value" And this ➡️ "@context" : "https://schema.org" The key is a name, and the value is content that can be text, a number, a list, or another object (sandwhich in a sandwhich!) Armed with this knowledge, it should be easy to see where schema should go when we talk about the head element. Finding where to edit the head of the page depends on the builder you use, whether its WordPress or one of its other builder add ons, or gohighlevel, etc. So if you are stuck trying to find where to edit the page head, post about it with which builder you use! Someone in this group probably uses the same one! Make sure your schema is inside the two tags for <head>. Make sure it isn't cutting into another part of the sandwhich, like the brackets of the <link /> tags. And finally, make sure there are no open face sandwiches (every opening bracket has a closing bracket, script tag has a closing script tag).

How do you get quick wins in AI while building a long-term, defensible brand? Our latest call tackled this from two powerful angles. We got a live tactical playbook for getting cited by AI today by leveraging the platforms it already trusts. Here’s your key information to get caught up: 📼- Here's your Call Recording 🖥️- Here's the Slide Deck 📃- Here's your Detailed Call Summary Key Takeaways The game is no longer about getting a click; it's about being the answer. This requires strategy: Broadcasting your expertise for immediate visibility leveraging high authority platforms that AI loves to cite. 1. The Immediate Shortcut: Master UGCWhile you build your long-term hub, you can get cited by AI now. The fastest way is to publish on the high-authority User-Generated Content (UGC) platforms that AI models are already scraping for fresh, real-time answers. - Why UGC?: It allows you to "borrow" the authority of massive platforms like YouTube and Reddit, getting you into the AI ecosystem much faster than relying on your own site alone. - The Two-Tiered Playbook: 2. YouTube is Your Content EngineThe single most powerful platform for AEO is YouTube. A single, well-structured video can fuel your entire content strategy. - AI Reads Transcripts: AI doesn’t just see your title; it deeply understands the content of your video transcript. This is a massive opportunity to be cited for your specific knowledge. - The Pillar & The Splinters: Create one long-form "pillar" video on YouTube, then use AI tools to repurpose it into dozens of clips, posts, and articles for every other platform. Your Call to Action: Build and Broadcast It's time to put these strategies into motion. Here are your immediate next steps: