How To Sell Your Offer *With* Your Audience (Pre-Sale Strategy That Works)
Yesterday I walked my client through a book pre-sale strategy. Here's what you need to know. Most launches look like this: disappear to build, then ask people to buy something they've never seen. This approach flips it. Build *with* your audience and use a low-price presale to move tons of copies before launch day. **The Move: Teach Free, Sell the Shortcut** Teach tactics for free through short videos and lives. Inside that content, drop a low-friction offer: "Preorder for 99 cents." Engaged followers buy straight from the comments. Free teaching = trust. The book = organized shortcut. **Why This Works for You** Your audience gets value from your content. A small presale feels like a natural next step, not a risk. It lets them vote with their wallet and gives you proof before you build the full thing. Presale = co-creation, not guessing. **How to Steal This** Use this for books, sprints, or new offers: 1. Share your expertise through free content (video, lives, posts) 2. Drop a micro-offer inside that content ("Get early access for $X") 3. Let engaged followers buy immediately 4. Use those sales as validation to build/finish the product 5. Launch with momentum and proven demand **The Framework:** • Teach → Offer → Validate → Build → Launch This works because you're not asking cold audiences to trust you. You're inviting warm, engaged people to go deeper. --- Want more strategies like this? Join the Savvy Entrepreneurs community for weekly insights, proven frameworks, and a supportive group of entrepreneurs building real businesses. 👉 Click here to join: Savvy Entrepreneurs Community