What if I told you that most of your “wants” aren’t really yours?
This week we’re diving into how companies skillfully nudge, tempt, and sometimes straight-up manipulate us into buying more than we need. From emotional branding to clever marketing psychology, we’ll unpack what’s really going on behind that “Add to Cart” button. We’ll also explore the hidden costs of overconsumption, not just the environmental impact, but the mental load too. Cluttered spaces. Decision fatigue. That weird post-purchase regret. And of course, we’ll look at the movements pushing back against all of this and rethinking what “enough” really means. How often do you shop online compared to in physical stores? And do you notice a difference in how you feel when you buy something in each?