GTM Agencies are dead. If not now, give it 12 months. Here's why: Everyone’s still selling $5k–$10k/month retainers like it’s 2020. But the math is broken. A single $5k agency contract can double a company’s CAC overnight. And when you actually run the numbers… It doesn’t just hurt performance. It makes profitability impossible. That’s the dirty secret no one wants to admit. Here’s what’s really happening: ____ Problem 1: Unit economics don’t work anymore Outbound already has thin margins. Layer in agency fees → clients lose money even if campaigns perform. - Incentives are misaligned - Agencies get paid on retainers. - Clients only win if pipeline converts. Those are not the same game. ____ Problem 2: AI is collapsing execution cost to ~0 What used to take teams… Now takes tools + automation + a smart operator. So why pay $5k/month for labor? The market is getting smarter Buyers are starting to ask: “Why am I paying you… instead of owning this myself?” And they’re right. _____ So, how do you survive as a GTM Agency? The answer is a completely different model: 👉 Systems Integrators + Value-Added Resellers Instead of: “Pay me $5k/month and I’ll do it for you” It becomes: “I’ll set it up, sell you the stack, and show you how to run it” You: • Make money on software • Add light setup + coaching • Skip the operational headache • Keep margins high They: • Own the system • Learn the playbook • Actually become profitable Win-win. _____ Here's the biggest shift: From doing → enabling The winners won’t be the best operators. They’ll be the ones who: • Design the system • Package the stack • Sell the outcome • Let software do the work If you're still building a traditional GTM agency… You’re fighting gravity. If you pivot now… You’re early. 12 months from now? You’ll wish you did. Watch the video below! Want more? - Access all weekly call recordings here - Access all podcasts here

On our recent Claude Code Challenge webinar, our Session 3 expert, Shaw, presented a mind-blowing workflow... You can completely automate your Go-to-market research and strategy planning in one shot. You can access the entire workflow here 100% free: https://agency.revyops.com/cc-session-3

Are you a GTM Agency Owner or GTM Engineer? - Join Ben Reed & the NextGen community now: https://us06web.zoom.us/j/84798758755 - Date: April 9th (12 p.m. EST)

Access our weekly group call recording here. Episode Summary: In this episode, we dive deep into modern GTM (Go-To-Market) strategy, focusing on cold email infrastructure, improving meeting conversion rates, and evolving beyond traditional agency models. The discussion explores the realities of email deliverability (Google vs Outlook vs SMTP), how to scientifically test performance, and why most cold email agencies fail due to poor unit economics. We also break down practical tactics to increase booked meetings and show-up rates, while introducing a more sustainable “lead gen flywheel” and value-added reseller model that reduces churn and improves long-term profitability. What You Will Learn: - Why cold email infrastructure (Google, Outlook, SMTP) should be tested—not blindly trusted. - How to use data (reply rates, send volume, MX records) to optimize deliverability. - The true cost of cold email and why most agencies have unsustainable unit economics. - A recommended infrastructure mix (40% Google, 40% Outlook, 20% SMTP) and why. - Why SMTP is often the worst-performing option despite being “cheap.” - How to increase booked call rates using positioning, credibility, and tactical follow-up. - Proven strategies to improve meeting show-up rates (timing, reminders, retargeting ads). - Why giving away value via email reduces conversions—and what to do instead. - The importance of personal branding and content in outbound success. - How the “lead gen flywheel” (content, ads, cold email, community) drives sustainable growth. - Why the traditional “done-for-you” agency model leads to churn and poor margins. - How to build a hybrid/value-added reseller model with recurring software + services. - The concept of “key man risk” and why diversified revenue streams matter. - Why paid ads may outperform cold email for acquisition in today’s market.

Hi, I do AI Automations, and I have 2000+ leads (on linkedin) and now I want to reach out them manually. I am thinking to send a quick loom video with some text then follow ups. But really confuse about the content of that video and the text. So someone can give suggestions about it?