I'm not in a lot of Skool groups. On purpose. Most of you who know me know I think being in a bunch of groups is a massive distraction. I still do. I'll die on that hill. Having said that, there are four I'm in. I use them every single day. They save me money and they help me make money. Here they are. Claude for Coaches Not too long ago I was petrified to put Claude Code on my computer. I didn't even know what that meant. No idea. Then I joined Dan Harrison's Claude for Coaches group. That's what got me to do it. His LFOS system is an absolute beast. I can't even begin to tell you how much I use it. It can replace so many things in your business. And he hasn't even begun to scratch the surface with it. If you want to learn AI and actually use it in your business, start here. Skoot Skoot CRM is one of the quieter groups. But all the big players are using it. I use it every single day in my business. The MCP alone has saved me a ridiculous amount of time. It builds out entire classrooms for you. Entire classrooms. It pulls my call recordings, schedules my posts, and keeps track of my members. And the owner is crazy responsive. I message him or put up a post, and they fix it. Want a feature added? They go build it. There are a ton of CRMs out there. There's something to be said for that level of service. Then you hear how other people are using it, communities making real money, and you walk away with a pile of takeaways every time. Very Social Animal @Judy Lee's group for Social Media Creators. I'm active in there because she does great stuff and drops Gems daily. She's one of the most dedicated community owners I've seen. Go see for yourself. Lifestyle Founders

I ran a workshop this morning: Your First Four-Figure Client Before New Year. The replay is free for you until Monday at 6pm Central. Then it comes down. What's in it: The play my clients run to get paid from YouTube. Make the video, point it at a paid community, send the email, have the conversations. A live look at the channel audit, and how Jim went from 5 subscribers to a million-view video. Jason, one of my clients, spoke up near the end about his audit: "The very first one on the list that you gave me to do over doubled my regular views. And changing the thumbnails and the titles, I think, has absolutely helped." Around the hour mark I make an offer I've never made before. I'm pretty excited about it. Watch the whole thing first so it makes sense. Comment "REPLAY" and I'll send it to you. Brian

April 18, 2016. Upper deck of a 747, Chicago to San Francisco. I'm smiling in the photo. That guy was miserable. Four years later I walked out of that job for good. 46 years old. 17 years with the same company. 26 side hustles started and quit along the way. I'd never told this version of the story. So yesterday I did, on camera. The eight words from my son that ended it. The part that actually worked. The business I blew up after it got me out. And the mistake that cost me 14 years. I thought I could do it alone. Big old ego. If you've been "getting ready" for years, this one's for you. Watch it below and while you're there tell me one thing in the comments. What have you been getting ready to do for way too long? Brian

@Jim Justice had nine videos on his channel. 64 views. Not per video. Total. And he wasn't bad at it. His teaching was solid. His thumbnails were cleaner than most. He showed up every week. So I audited his channel. Every video. 113 search phrases run through YouTube to see what his people actually type. The 21 biggest breakout videos in his niche, pulled apart. The first line of the report: "You are not being ignored. You are being unfindable." He was making videos about how to build a consulting offer. Good videos, for people who had already decided to do it. Nobody types that into YouTube. Meanwhile the best story in his whole business was sitting on his About page. He'd never told it on camera. "I lost everything at 60. No savings. No retirement. No backup plan." So the audit told him to make one video. I Lost Everything at 60. This Is What I Did Next. He used the title word for word. Made the thumbnail even better: $1,300 LEFT. Sat on his porch with his phone and hit record. That video is closing in on a million views. 5 subscribers to over 3,000. His next video passed 10,000, which beats his first nine combined by roughly 9,936. Same guy. Same porch. Same phone. He got the topic, the title, the thumbnail and the first 60 seconds right. That's it. On Wednesday, Jim will be there live to tell you himself. Then you run your own channel through the Next Video Builder and leave knowing exactly what video to make next. Get Your Video Shown. Wednesday, October 21, noon Central (1pm Eastern, 6pm UK). Included with YouTube to Skool for $7 a month. https://www.skool.com/youtubetoskool/about Drop a comment with the title of your last video and how many views it got. No judgment.

I would focus on using holiday months to increase sales. Holiday season is a great time to sell gift certificates. Most are seeking gifts and will be planning on spending more money. There will be competition but develop a particular sales strategy.