Let's all welcome @Steve Taylor to the group! If you've followed him at RocketMSP (now with AlternativePayments) you'll know he's great at interviewing vendors and putting together some great content. I sat down with him yesterday here's what we covered: 1) Webinars fail when they turn into sales pitches… but when done this way, they become one of the most reliable ways to build pipeline. 2) You don’t need a big team or fancy setup a simple, repeatable system beats “trying random marketing” every time. 3) Even when people don’t attend, the right follow-up can still turn registrations into real sales conversations. 4) Most MSPs don’t actually have a lead problem but that shift in thinking changes everything about how you market. 5) One small action (done today, not “someday”) is the difference between talking about webinars and actually making them work. 6) Topic choice matters more than tech depth wrapping the right message around what business owners are already thinking about changes the results completely. Full video below