Confession: I Don't Write Books
You might not know this about my process, but I outsource a lot of the work that goes into creating a book...and that’s intentional. I approach books with a publisher mindset, not an “I need my name on everything” mindset. My time matters, and for many projects, I hire ghostwriters and publish under pen names. I’m not trying to be a public expert on every topic I publish in—I’m focused on building assets. Outsourcing does cost money, and it’s always a choice, not a requirement. It depends entirely on your goals. I’ve worked with ghostwriters, cover designers, narrators and professional formatters depending on the project and timeline. That said, here’s the part I think matters most 👇 Before you outsource anything, you should learn every step of the process. I can do 100% of it myself if I need to. 👉 And because of that, I know: - Which parts I don’t enjoy - Which parts take me way too long - Which parts are better left to professionals for a more polished result That clarity only comes after you’ve done the work at least once. So I’m curious… If budget wasn’t a factor, what part of the book process would you outsource first? 👀 Drop it below 👇