I had a conversation with a coaching client yesterday about getting 'back to basics'. This might be something that we tell ourselves when we are in a slump. Or maybe you've heard it from an internet guru recently. But what does that really mean? What ARE the basics? What ARE the fundamentals? If I were to say that to you, what would you automatically assume you needed to do? Pick up the phone? Send text messages? Send out emails? Maybe all of the above. To be honest, that sounds more like a shotgun blast approach and less measured and strategized than it should be. Here is what the basics means to me. Visibility. Visibility means your name showing up on your clients phone when you call or in a text message or an email or in their social threads. It means your name showing up on the front of an envelope, or you physically showing up on their doorstep. It means you need to get back in front of the people you've maybe been ignoring the last couple of years with a strategy that is going to get the ball rolling again. So let's chunk it down…if I tell you to pick up the phone and make some calls, what does the strategy look like? - Who are we calling and why? - When are we calling them? - How often are we calling them? - What do we say to them WHEN we call? - What do we want the outcome to be? If I said to email your clients, chunk it down… - What platform are we using to send the emails? - Who are we emailing and why? - When are we emailing them, days and times? - WHAT are we saying in the emails to get responses and engagement? - WHEN are we going to put this into action? - Getting 'Back to Basics' or the 'Fundamentals' will mean different things to different business owners. If you are stuck and need to turn things around, take a look at your business and understand what worked in the past. Examine what you did. Write it down. Then work out a plan to deploy it consistently in your business and watch things turn around.

TWO HUGE mistakes agents make when it comes to Open Houses: 1. They don't plan the open house (see previous video on this topic) 2. They don't plan the follow up after the open I coach agents every day and seem to have this conversation weekly around follow up...if you do an open on a Saturday and are waiting until Monday to follow up, you are not going to get that lead as a client. Why? Because they already forgot who you are. I've put together an infographic and a doc around a killer 14 day follow up complete with scripts for your calls, texts and emails. You can grab the infographic below and if you want me to email you the PDF doc, post 'OPEN' below and I'll reach out.

I am currently writing the content for this course and the goal is to have it up and running by March 4th. If you want to be notified as soon as it's live, just type EMAIL below and I'll add you to the list! This is something that most agents miss in their marketing, mostly because they aren't entirely sure what to send, when to send it and who to send it to. Yes, there is a science to this and I'm going to teach you the operating system you will need to be successful with this platform! K

To my Email Marketing Mastery course beta testers... You should see the course now in your classroom. As mentioned earlier...you will start to see the content coming next week! I'm pumped to see what you guys think of this program! @Dennis Frewin @Mark Walker @Keith Myers @Kris Myers @Braden Koop @Gabriel Makortoff

This will be some of the most impactful training I’ve ever developed. It’s the kind of training where you’ll see an impact almost immediately. This is a road map to success using a medium that hardly any of your colleagues or competition are using or if they are, doing it right. Who knows, maybe that’s you. Videos and supplementals will be shot and ready to go this weekend. Then it’s into Beta mode. I only have room for 3 more people that want to help me Beta this program. To get into the Beta test team you need to private message me here and tell my you NEED this training and why you’d be a good fit. Second…you need to provide feedback on the program so that I can make this the best it can be. So, if you want early access and are willing to abide by the rules above then, LFG! Kelley