Some of you already have new community card images live, and those are showing up in Growth Boost ads tonight. That happened today, in real time, because you showed up. Thank you to everyone who dropped in today. Getting to know you has been the best part of this whole thing. The live wraps at 10 PM Central, so you have about 4 hours to pop in before we shut it down. We are live at the top of every hour! 1- Today is the last day to bring someone in as a founding member. 2- Anyone who joins Skoolology before the day ends gets counted in this group with you. Founding members unlock perks that keep rolling out over time, and this door does not reopen. If you have someone who should be in here, send that invite now while there's still time on the clock. 3- Upgrades tonight get the biggest bonuses of the entire launch. Move to Premium or VIP before the day closes out and you receive the largest bonus package we're offering, because you believed in this before the full picture was public. Later tomorrow, we reveal what's coming next. Once you see it, you'll understand exactly why people are moving now. 4- Saturday night, prices go up permanently. Upgrade before then and your rate is locked in for life. You already got in early. Tonight is about locking in what that's worth.

It's our 60 day celebration party here on Skool, and since we're going live at the top of every hour, we figured we'd run something simple alongside it. In the comments, drop your community card (aka profile image) and your own about page link. That's it, nothing else. The idea is to help everyone see what everyone else is building, and it makes it a lot easier for us to spot you when your ads come across our feeds. As a little bonus, I'll be running some of your cards through a few creative variations. Think of it as a fun what if, not a critique. (I'm even wearing my creativity shirt) So if your community is up and running, post your about page link and attach your current community card below.

I want to take a counterintuitive stance on the new Skool reviews. Not that they're a bad idea. My concern is what happens if you let Skool become your entire review strategy. Here's what caught my attention. The top producer on all of Skool asked for a toggle to turn reviews off until things were more fleshed out. His worry was the empty state. A brand-new review section showing nothing at all reads worse than no review section, and he expected conversions to suffer. Skool answered that by keeping reviews hidden during collection mode, so the empty state problem is handled for now. But I think there's a second problem waiting on the other side of that, and it's the one nobody is talking about. He has done a fabulous job collecting powerful video testimonials, and he uses them well. Five of the six image slots on his About page are video testimonials. That is a curated, visual, high trust asset sitting above the fold. Skool reviews are 500 characters of text at the top/bottom of the page, in whatever order Skool decides. For someone who has already built the better thing, the new format doesn't add much. It just gives visitors a weaker signal to compare against the stronger one. Will Skool eventually add video and image attachments? Probably. But the format isn't really the issue. Control is. You can't remove a review that misses the point. You can't decide which one leads. You can't reorder them to match what a particular buyer cares about. Your testimonial page is something you build. Your review section is something that happens to you. There's one more angle worth sitting with. Reviews are increasingly how AI tools decide what to recommend, and vague praise gives them nothing to work with. "Great community, learned a lot" doesn't tell an AI who you help or what changes for them. Specific reviews do. So what would I actually do? Collect reviews on Skool when you can. The window is supposed to open on day 31 of a paying member's journey when they are prompted for a review. So build the ask into that moment rather than leaving it to chance. Set a reminder to send them an email or text.

Schoology turns 60 days old Wednesday August 12th. To mark it, we're going live for 15 minutes at the top of every hour starting at 6 a.m. Central time. Drop in whenever your schedule allows. Say hello or ask where we're headed next. Bring a question you have been holding onto, get help with something specific, or just listen in and see what other people are asking. Whatever you need is fair game.

At the top of any community where you're not an admin, if you are a paid member you'll soon see the option to leave a review. (It becomes visible on Day 31 of their membership) - Reviews can be up to 500 characters long and can be edited by person writing them. - Reviews show up at the very bottom of the About page. - Reviews also appear at the top of the About page. Will say "No Reviews" until you have some. - Right now, members will not see the reviews. (testing phase also called collection mode) - As an admin, you can see how this works now by visiting your own About page. - Each review will show how long that person has been a member. Past 3 months, the text turns 𝗴𝗿𝗲𝗲𝗻. - Reviews will also show up on user profiles. - No incentives of any kind are allowed. No free courses, discounts, etc. traded for reviews. - If you get caught, a red warning goes on your about page saying the reviews may not be honest. That's a quick overview of what was announced today. Will discuss this more over the next few days.