last case study i did, you liked it. here is one more. this time it's actually anti-case study: what i do not recommend doing. shout-out to @Des Dreckett - founder of the Content Revenue Lab - who brought this to my attention. let's meet Dee: - Dee has (had) Undeterred community on Skool - it used to be a free community, when i joined. and it had i think 800 or more members (can't remember) - he was trying to sell high ticket 1:1 or group to his members then, Dee went on a wild hunt 🏹 - he decided to remove all inactive members and got it down to 250 members or smth, cause he said he is not interested in lurkers and it should improve engagement and ranking of his community (that failed) - then, he decided to make his free community paid, and turned it into $75 /month - promising to kick ppl out shortly , if they don't want to pay. at this point i left. (that did not work either, apparently) - today, now, he decided to pause/close his community permanently i do not know exactly what was/is going on in Dee's head. i can only infer from what i see from the outside. ‼️ what we all can learn from this case study‼️ what i see, he was pretty consistent on Skool - posting, commenting, participating in other communities. he invested a lot of his time & energy on it. but i think here is where he went wrong: he thought he can sell high ticket right away and he expected different conversion numbers/ conversion time. and he did not have a clue how community plays a role in his business model/funnel when i observed Dee, i noticed too much agony, unrealistic expectations, and just lack of basic marketing and business strategy. sorry, Dee (he left my community btw). the bottom line: - he worked on tactical level, strategy piece was missing - the expectations were off base - nurturing takes time, long, long time - maybe the community vehicle is not the right vehicle for him and he needs to find a better one - final point is, he says he will do content instead. if he thinks content game today is easier - good luck!

full recording is in the Vault, as all previous news issues for your convenience. let's follow the good, the bad and the ugly framework. - so, the good - new freemium plans presentations. time will tell. but it could help. - the bad - new Skool games focuses on one community only. i have 3. and plan to have more. right now it does not taken into account. things do not happen "magically". there are funnels, there are nurturing times, there are universal marketing rules.... let's not forget about them. - the ugly - they keep showing us examples that do not make any sense - look at Gabe. they forgot to mention that Gabe has 838k subs on YouTube. @Stephanie Hetu did a great analysis (attached) that shows us that we should not be comparing ourselves with the top 5%. ps shout out to @Des Dreckett who shared Gareth's video. Skool is not a cult. we need to make our own decisions on how to do things.

as a proud sponsor of Skool Events Daily i share the latest Skool Events Weekly Bulletin every Sunday! ➡️ find the next edition here or click on the PDF some awesome events as always. check them out. ⁉️ what event caught your attention and you are planning to attend ? 💥 big NEWs: Skool Events Daily went PRO. this means if you are a member (i hope you are), you can now grab an affiliate link and share it with other skoolers. and if they upgrade to premium, you start getting 30% commission. EVERYBODY WINS💥 p.s. as always, huge thanks to @Heather Wilson and @Des Dreckett for keeping us up to date on events on Skool.

every Wednesday, i watch Skool news for ya and give you the golden nuggets. if you want to watch it, you can find all recent issues in the Vault. ⚠️ IMPORTANT: first things first, if you use Growth Boost, remove any links from your About Page Description or your community will be discriminated (sigh). any link, not just hyperlinks. thanks to @Matthew Burns for pointing this out to me. goodies from the news: - more security for key actions ✅ - better filtered search for currencies and languages ✅ - locked content for free -trial - in the making, be available soon ✅ - growth boost... still in the working, yet we already pay for it (sigh) 😔 my rant (you can skip): - they are sharing the outliers results - ppl who are making $100k per month what can we learn from them? pretty much nothing!!! - how is it relevant to me, to you, to 95% of ppl? @Mimi Ramsey jump in, if you want to, no pressure. i am also jumping on a call re: Growth Boost with Eva , who turned it off - just to hear her reasoning behind it. more to come. there is no perfect platform. there is no perfect brand or person. "Thou shalt not make unto thee any graven image" applies to everything and everyone. even to me 😜

yesterday, i just ran a monetization AMA (ask me anything) here, in Hackathon. you dropped questions. i answered each one with a personalized Loom video. missed it? here is the thread - defo worth going through it was one of the most valuable things i've done for my community and my business. here's why you should do the same. - you get to hear what people actually struggle with i got 7 questions from members at completely different stages. i didn't have to guess what my people need. they told me. that's market research disguised as a community event. - your answers become content, without extra work every video reply i recorded is now a reusable asset. i can turn them into a classroom lesson, a newsletter tipic, a recap post, a lead magnet, even a mini course. one AMA thread. dozens of content pieces. - it builds trust faster than any course lesson when someone asks a specific question and you show up with a thoughtful, detailed, personalized answer — that hits different than a pre-recorded lesson. just had 2 upgrades to Premium Level from this one post 🎉 - it gives you a reason to talk about your paid offers, naturally. "if you want help mapping this out — that's what we do on a clarity call" "this is exactly what we work on in the mastermind." "i'm building a mini course on this — stay tuned." when the advice is real and the offer is the logical next step, it doesn't feel like selling. because it isn't. - it generates social proof you didn't ask for one member commented that the thread was 🔥🔥🔥 another said the mindset reframe around being proud of your offers was exactly what she needed. i didn't ask for testimonials. the format created them. ==== now, when and how are you going to run your AMA? - pick a specific topic: "ask me anything" is too broad. "ask me anything about monetization" gives people permission to ask the thing they've been stuck on - commit to answering every question with depth. a one-line answer is a missed opportunity. a 3-5 minute video reply? that's a relationship builder. - then recap it (like this one). pin it. repurpose it. the value compounds.