A lot of coaches feel guilty about what they charge. Especially the ones who genuinely CARE about helping people. You tell someone your fee is $1,500… $3,000… $5,000… And there's a little voice in your head saying, "Am I really worth that?" So you justify it. You add in more sessions... You throw in another bonus... You give them extra access... Or, my personal favourite… Immediately offer a discount they haven't even asked for But I think there's a much better way to stop feeling guilty about what you charge. Get REALLY good at creating breakthroughs. Because imagine sitting opposite someone who's been struggling with the same problem for YEARS. They've read the books... They've watched the videos... They've tried the strategies... Maybe they've even worked with other coaches... But they're still stuck. And YOU know how to get underneath what they're telling you. You can recognise the pattern. You can hear what they're not saying. You know which questions to ask. And you can help them see something about themselves they've potentially been unable to see for YEARS. Suddenly $5,000 doesn't feel like you're charging someone a ridiculous amount of money for a few Zoom calls. You're charging for the transformation you know how to create. And I think that's the real answer to the guilt. Don't try to TALK yourself into believing you're worth more. Become so good at what you do that you KNOW you are. That's exactly what I'm teaching LIVE tomorrow, Monday 21st September: How To Do A Breakthrough Coaching Session So You Can Charge Between $1,500-$10,000 By Transforming Your Client Regardless Of Their Problem… I'll show you how I get underneath the presenting problem… How I identify the pattern that's really driving it… And how I conduct a breakthrough conversation that creates genuine change. Because the easiest way to feel comfortable charging $5,000… Is knowing you can create a result that's worth considerably more than $5,000 to your client.

Signed my first paying client today. 12 weeks @$5K . Almost had a 15K (4 leaders at a company), but was postpone to after the new year. Only took 3.5 months, a lot of no shows, but several potentials wanting me to call back.

Hi @Luandre van Wyk Please let me have your thoughts and this draft. I will continue with the next units and will adjust after I receive your feedback.

Congratulations @Shayna Hutchins @Xavier Frye

Congratulations @Hepke Weg @Payton Tyrell @Sasha Maria Nielsen