I Lost Track of Inventory and It Cost Me 💸
I wanted to share another publishing and marketing mistake from this week so you can learn from it. As many of you know, I don't just sell books on Amazon. I also have some of my titles listed on alternative platforms like TikTok Shop. The problem is that I haven't been very active on TikTok lately. Growing there requires posting a lot of content, and honestly, I just haven't had the bandwidth to keep up with creating videos. Then out of nowhere, orders started coming in for one of my Father's Day books. Great news, right? Well... not exactly. I was convinced I had inventory sitting somewhere in my house. So I started tearing apart bookshelves, closets, storage boxes, and every random place I could think of looking for these books. Nothing. I couldn't find them anywhere. The last thing I wanted to do was cancel customer orders and potentially hurt my seller reputation on TikTok Shop. Unfortunately, author copies typically take 2-3 weeks to arrive, which doesn't work when Father's Day is right around the corner. So instead, I had to order copies directly from Amazon and have them shipped to me so I can turn around and mail them to the customers. That means I'm not making money on these sales. In fact, I'm actually losing money. But sometimes protecting your reputation and keeping customers happy is worth more than the profit from a few orders. I also had to mark the book as out of stock on TikTok Shop so additional orders wouldn't come through before I can replenish inventory. That's another missed opportunity, especially this close to Father's Day. The lesson? As your publishing business grows, inventory management becomes important. It's easy to lose track of what you have, where it is, and what is listed for sale across multiple platforms. The truth is, when you're juggling books, marketing, content creation, ads, a full-time job, family, and everything else, it's impossible to keep your eye on every project all the time. Sometimes mistakes happen.