That $2,550 deposit? Booked this week. In July. For lights that don’t go up until November. The money is there. People are ready to buy. Most of your competition won’t start reaching out until September…. by then the good routes are gone and everyone’s fighting over scraps. Start now. Call your list. Send the emails. Run the promo. And while you’re at it: get your website tight, get your ads dialed in, get your systems ready. September isn’t planning season. September is execution season. Do it before everyone else does.