@Krista Brea This is such an important point. Amazon is excellent at helping complete a sale, but it does not automatically create an ongoing relationship between the author and the reader. That part has to be designed intentionally. I especially like your emphasis on giving readers a clear next step while they are already engaged with the book. If a reader finishes a chapter, scans a QR code, visits a simple page, joins a list, or discovers the author’s other work, the book becomes part of a larger reader pathway instead of a one-time transaction. For authors, I think the key question is: After someone reads this book, where should the relationship go next? That answer may be a website, email list, Skool community, bonus resource, next book, or something else—but there should be an answer.