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Adspend.com

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HYROS Ads Hall Of Justice

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21 contributions to Adspend.com
Structuring Google campaigns
What's the best way to structure ad campaigns on Google? Just create a pmax at target CPA? Split up the pmax and have a separate video and search campaign?
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New comment Jul 31
Thoughts on low CPM?
A lot of my campaigns, mainly PMAX, like bidding for extremely cheap traffic, often getting $1-$3 CPM. I'm bidding for customers in the US, so I'm confused why it's so cheap. The CPA is kinda ok, but it fluctuates a lot. Is this CPM too low, and if so, what should i change to increase it?
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New comment Jul 22
1 like ā€¢ Jul 22
@Victor Pereira I tend to not get the CPA I want. Whenever the CPM drops, the CPA skyrockets. It's been so inconsistent.
Consent mode
Has anyone used a CMP partner for Google consent mode? I was looking to set it up but the first option was like $60, or higher if you get a lot of traffic, which I do. Does anyone have a free or cheap way to set up the consent banner, or an easy way to set it up manually without a CMP parnter?
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Strange drop in traffic quality
I'm no stranger to inconsistencies in the results from ad platforms, however arpil and may have been very strange for me. Compared to Jan-March, the cost per click has been higher, while the conversion rate is significantly lower. The main KPI on the funnel side is the sales page CTR which went from like 25% down to 15%. I've launched new campaigns and audiences, refreshed the creatives, and done winning split tests on the sales page. Is anyone seeing similar issues? I've spoken to a lot of businesses who have had a similar experience.
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New comment May 23
0 likes ā€¢ May 21
@Nav Rashid For sure, I've left it for close to 2 months and the traffic is still converting much lower than before, but I'll see what happens.
0 likes ā€¢ May 23
@Nav Rashid I've tried launching new campaigns with mixed results. I think it just confused the OG campaigns. However, I made that change a week or two after my landing page CTR dropped by like 30%, and it hasn't improved.
Consent mode google question?
Just had a call with my google rep. He asked if I needed help setting up consent mode on Google. He said it would greatly improve tracking. He mentioned how I should add a banner to ask permission for using cookies. I feel like that would make the page experience worse and decrease conversion rate, especially on mobile because it will literally cover the button to buy the product. I use hyros for tracking so I'm not too worried about the tracking quality without consent mode. Would you reccomend I set this up?
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1-10 of 21
Luke Alderson
3
15points to level up
@luke-alderson-9425
Music producer and marketer

Active 44d ago
Joined Jan 23, 2023
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