Let’s say someone took away my ad account, stripped my email list, and told me: “You’ve got 7 days to close 3 clients. You can’t spend a dime. Figure it out.” Cool. Here’s exactly what I’d do: 1. Hit Up Past Clients + Almost Buyers These people already know you. You don’t need to warm them up—you just need to re-open the loop. Message them directly: “Hey [Name], I’ve got 2 open spots this week. Thought of you.Let me know if now’s a good time to reconnect.” Keep it simple. No fluff. No pitch decks. Just a real check-in with a clear opening. 2. Post a Direct Offer on Social You don’t need to be clever. Try something like: “Got 3 open coaching spots this week.If you’ve been stuck, stalled, or spinning your wheels, this is for you.Comment ‘INTERESTED’ or DM me and I’ll send you the details.” No fancy design. No funnel. Just get the message in front of the right people and start the convo. 3. Send Voice Notes or Quick Videos Text is easy to ignore.But when someone hears your voice, or sees your face - they FEEL your energy. That’s what builds trust and makes them take you seriously. DMs with personality > copy-paste templates. 4. Relentless Follow-Up If someone showed interest and didn’t buy? I’m following up. Not to nag, but to show them I care and didn’t forget them. Most of your missed sales are sitting in a “maybe later” pile. Dig in. This is the stuff we teach and refine inside Click to Close, our 12-hour program that helps you take cold traffic or warm leads and turn them into real buyers without ads, gimmicks, or discounts. 👉 If you want the details, and a sneak peek of one of our live coaching calls, drop CLOSE in the comments and I’ll send it over. You don’t need more shiny objects. You need specific coaching on how to move people. Let’s go close some deals. — Galel Fajardo, Marketing Sensei @ The SOS Dojo

If you’re running ads and not seeing results, you’re not alone. Countless business owners and marketers pour money into paid advertising, only to watch their budgets vanish with little to show for it. The common assumption? “Facebook ads don’t work.” Or “We need a bigger budget.” But here’s the real truth: Ads don’t fail. Strategy does. If your ads aren’t converting, there’s a reason. And more importantly, there’s a fix. Let’s break down the three biggest reasons your ads are burning cash—and exactly what to do instead. Reason #1: You’re Targeting the Wrong People One of the biggest mistakes business owners make with paid ads is casting too wide a net. They assume more eyeballs = more sales. But in reality, if the wrong people are seeing your ads, your ad spend is wasted. It’s like trying to sell steak at a vegan festival. No matter how great your offer is, it won’t convert if it’s in front of the wrong audience. How to Fix It: - Use Lookalike Audiences – If you already have a customer list, upload it to Facebook and create a lookalike audience. This ensures your ads reach people who are similar to your best customers. - Leverage Retargeting – People who’ve engaged with your brand before are much more likely to convert. Set up retargeting ads for website visitors, email subscribers, and past leads. - Narrow Your Targeting – Instead of targeting broad interests, refine your audience by behavior, demographics, and specific pain points. The more precise, the better. Reason #2: Your Offer Isn’t Clear (or Compelling) Most ads fail because they don’t answer the one question every prospect is thinking: “What’s in it for me?” A weak or vague offer will blend into the noise. If your ad simply says “Book a Call” or “Learn More,” you’re relying on the prospect to connect the dots. But in a world of short attention spans, that’s a losing bet. Your ad needs to create urgency, demand, and clarity. How to Fix It: - Make Your Offer Specific – Instead of saying, “Book a free consultation,” say, “Get a 15-minute strategy call to uncover the #1 thing blocking your sales.” - Solve a Problem – The best ads show people how to avoid pain or achieve a goal. Example: “Struggling with low close rates? Download our 3-Step Sales Fix today.” - Use Strong CTAs – Swap out generic CTAs like “Click Here” for more action-driven ones like “Claim Your Free Playbook” or “Get Instant Access.”

If you’re waiting hours—or worse, days—to follow up with a lead, you might as well hand them over to your competition. Sales isn’t just about having the best pitch. It’s about timing. And in today’s world, timing means speed. When a lead raises their hand and says, “I need help,” they’re not just filling out YOUR form. They’re probably checking out other options, too. The first person to respond is usually the one who wins the deal. The Brutal Truth About Slow Follow-Ups - If you call a lead within 5 minutes, you’re 9x more likely to close them. - If you wait 30 minutes, that number gets cut in half. - After one hour, you’re just another name in their inbox that they’ll forget about. Most business owners and sales teams don’t have a closing problem. They have a speed problem. Why Most Sales Reps Drop the Ball 1. They Procrastinate – They assume the lead will still be interested later. They won’t. 2. They Rely on Email Instead of Calling – Email is passive. Calls and texts start real conversations. 3. They Overthink It – They worry about “annoying” the lead. Meanwhile, another salesperson is closing the deal. The Sales Dojo "Speed to Lead" Playbook If a lead comes in, here’s how you handle it like a pro: Step 1 – Call Immediately (Yes, Right Now) The moment a lead enters your system, pick up the phone and dial. Don’t think. Don’t hesitate. Just call. Step 2 – If No Answer, Send a Text Something simple: "Hey [Name], just saw your request come in. Are you available now for a quick call?" Step 3 – Call Again in 10 Minutes Most reps call once and quit. Big mistake. People are busy—follow up fast. Step 4 – Drop a Short, Direct Email "Hey [Name], just tried calling about [thing they inquired about]. Let me know when you have a minute to connect." Step 5 – Keep Following Up Until You Get a Clear Yes or No If they ghost you, it’s not over. Keep adding value, keep following up, and stay top of mind until you get an answer. The Bottom Line Leads are hottest the moment they opt in. If you don’t act fast, someone else will.

Happy 2025! Every year we should strive to be better. Better business owners, sales people, friends, family members, significant others, spouses, parents, etc! What will you do to better yourself this year? Comment below and let’s hold each other accountable!