@Sam Bert Thank you Sam. I noticed that my images are cropped a little funny on the etsy app vs on the web, so I will try and update those as well. I also added more information in the listing images themselves.

I was in this boat for literally almost a year, trying to get my listings, mailing list, social media, everything super 'ready' and on point, but I realized that there will never be a perfect moment, I had to put aside that fear and just start posting. I still have a plan, sure, but waiting to have EVERYTHING in order was simply keeping me from doing anything. As someone else said, you can't sell anything that's not listed. I had a bunch of designs I had made over the months so I'm not creating new stuff every day, but I am still putting them into the mockups/listings a little bit at a time and I think staying consistent with your activity is better than releasing a big collection and then disappearing. I think this is the difference between etsy and somewhere like shopify, if you were opening a store on shopify you gotta have a whole catalog ready to go because you're driving your own traffic, but etsy has a search function to bring in a steady stream of viewers and also an algorithm that likes to see you (and buyers) coming back.

@Deb Carr I have a print on my wall that says 'Don't ask what seat, just get on!' The full quote is "If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on." From Facebook COO Sheryl Sandberg during a speech to Harvard's graduating class in 2012. A lot of times (myself included) we get so overthinking about doing everything right that we miss incredible opportunities that are right in front of us. I'm still working on actually applying that knowledge, but it's an important reminder.

@Eula McPherson that's what I was thinking! That's nothing compared to Shopify, AND on Shopify you have to bring your own traffic!

@Joanne Lalli that's a valid concern, and it's always good to have a backup. I'm new to selling on Etsy but I've been selling (completely different types of products) on Amazon for nearly 15 years so I know all about the horror stories ;) Etsy is simply the best option for me at the moment for my product and priorities, but you better believe I'll be building an email list of customer info just in case anything happens.