Big Changes Are Coming for UK Fitness Coaches Using Instagram Ads! New UK laws were recently rolled out that make it easier for people to opt out of ad tracking. Why.... well, Meta broke the rules! After a long investigation, Meta was fined millions and forced to change how they handle personal data. This means that we will lose access to crucial data about users interests, behaviours, and actions. Instagram’s algorithm will have less information to match your ads to the people most likely to buy from you. Targeting gets fuzzier, ads get less effective, and you have to spend more to get the same results. But... Right now, ads are still working. People haven’t opted out yet. The window is wide open and smart coaches are doubling down while they can. But... We’ll likely feel it harder in 2026, fewer ideal clients reached, higher ad costs, and weaker campaign results. So here’s exactly what I’ll be doing to stay ahead of the changes... - Scaling ads now to build momentum before tracking weakens - Increase spend while returns are still strong - Testing audiences and creatives aggressively while data is still rich - Explore US targeting to diversify and expand reach (US not facing same data crackdown) - Building my data assets (community and email list) If you are struggling organically and have been thinking about trying ads. Now is the time.... as it will get harder soon! You have a short window where you can 'cash in' plus build up a rich database of leads for the future. Act now... or you may suffer later! Want some advice on ad strategy? I've got you.... Comment 'playbook' and I'll send you my free 2025 Ads & AI Playbook.

No, seriously… this morning’s bike ride was eye-opening! (If you want the full X-rated story, join me at 1:30pm BST today for Mindset Coaching) https://www.skool.com/empoweredcoach/calendar But here’s my takeaway… life’s full of unexpected moments… awkward, embarrassing, risky! Business is no different. For years, I played it safe. Especially with ads. I didn’t want to waste money or fail in front of everyone. So I stuck to organic… and stayed stuck. Eventually, I took the leap. I learned how to run ads properly, tested what worked, and things shifted. Yes, ads are a risk. But when done right? They pay off in a big way. If you’re ready to take the ‘risk’… But don’t want to get caught with your pants down.. This week only… I’m gifting out 4 FREE business audits (worth £100) for committed coaches who want to know which ad strategy will bring them the best results! Drop “audit” below and I’ll send you the details. no risk, no biscuit 🍪

Massive shoutout to @Rebecca Bagnall for crushing her first 5 day challenge and signing 9 new clients last week. And she did this last minute with zero ad spend! Oh did I mention she has 5 kids, 2 dogs and a whole lot going on! Proof that if you set your mind to it and put in the work… you can achieve great things. For Becky’s next challenge we’ll be turning ads on and making it even bigger and better! Free challenges are one of the many tools we use to convert followers into clients. If you want a full breakdown of the strategy… comment ‘challenge’ and I’ll send a training over 🙌

Great to strategise with @Rebecca Bagnall @Tegen Treloar @Brian Shea on 121 calls today! 💪 I love helping Online Coaches win 🏆 For the next 5 (week) days I’m opening up my calendar for FREE 15min audit calls. I’ll take a look over your socials and give you some tangible actions to get moving in the right direction. Running ads isn’t for everyone and you need to have a lot dialled in before you run them otherwise you’ll just be burning cash 💸🔥 P.s. I won’t be trying to sell you anything on the call… I’m a big believer of putting value into the world and helping as many people as possible. If you ever want to know the options to work with me 121 just DM me the words ‘offer doc’ and I’ll send over the deets. The aim of the audit call is to diagnose what the roadblocks are in your current set up and I’ll help create a road map to get you unstuck. No catches. Pls only book a call if you want some genuine help 🙏 I’m limiting this to 6 coaches only.. so grab a slot quick if this is exactly what you need right now. Here’s my calendar…🙌 https://www.cc-coaching.online/bookinacall

When Becky recently joined my Inner Circle... I guaranteed her that she could have an ROI within 30 days.... ... just 5 days after our first call she had landed 6 new clients and 1.5x her investment! If you are feeling stuck in your coaching business...😖 ...and want a proven strategy... ....plus a supportive and motivated mentor...🙌 Drop me the DM 'offer' today and I'll send you my offer doc with all the details.